美国职业棒球大联盟进军中国市场_体育新闻

美国职业棒球大联盟进军中国市场

文章来源：未知文章作者：enread 发布时间：2016-01-08 06:03 字体： [大中小]　进入论坛

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Major League Baseball has inked a deal with a Chinese online sports company for live-streaming games in China.

美国职业棒球大联盟与中国一家在线体育公司签署一份比赛直播协议。

MLB and China-based Le Sports announced the partnership¹ at the ongoing² Consumer Electronics Show in Las Vegas.

The two sides have agreed to cooperate for three years on live streaming games, side product sales, and in establishing baseball fields here in China.

MLB Commissioner³ Robert D. Manfred Jr. says MLB has targeted "family" as its marketing⁴ strategy.

"We think that baseball is the kind of sport that's very consonant⁵ with the values in Chinese culture. It's family orientated⁶, it's relatively⁷ inexpensive to play, great exercise for kids, and we think it really is a perfect fit for China."

For Le Sports, CEO Lei Zhenjian says China's involvement in sports has greatly changed since the 2008 Olympics.

"Unlike before when we aimed to compete, now participating in sports is a means to have fun and enjoy the game itself. It has even become a new lifestyle, which I consider to be the best part of sports."

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收听单词发音

1 partnership
n.合作关系，伙伴关系
参考例句：
The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。 Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

2 ongoing
adj.进行中的，前进的
参考例句：
The problem is ongoing.这个问题尚未解决。 The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。

3 commissioner
n.（政府厅、局、处等部门）专员，长官，委员
参考例句：
The commissioner has issued a warrant for her arrest.专员发出了对她的逮捕令。 He was tapped for police commissioner.他被任命为警务处长。

4 marketing
n.行销，在市场的买卖，买东西
参考例句：
They are developing marketing network.他们正在发展销售网络。 He often goes marketing.他经常去市场做生意。

5 consonant
n.辅音；adj.[音]符合的
参考例句：
The quality of this suit isn't quite consonant with its price.这套衣服的质量和价钱不相称。 These are common consonant clusters at the beginning of words.这些单词的开头有相同辅音组合。

6 orientated
v.朝向( orientate的过去式和过去分词 )；面向；确定方向；使适应
参考例句：
He orientated himself by finding a familiar landscape. 他寻见一处熟悉的景色，从而确定自己所处的方位。来自《简明英汉词典》 They orientated the tennis court north and south. 他们把网球场定为南北向。来自辞典例句

7 relatively
adv.比较...地，相对地
参考例句：
The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。 The operation was relatively painless.手术相对来说不痛。

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