Google unveils 'smarter search' 谷歌发布“更聪明的浏览器”
文章来源: 文章作者: 发布时间:2009-05-14 03:03 字体: [ ]  进入论坛

Web giant Google has unveiled new products that it says will push search in a new direction.



Google says users are becoming more sophisticated at search

Google is using so-called semantic web(语义万维网) technology to leverage1(杠杆作用) the underlying2 data on websites to enhance results.

"The race in search is far from over and innovation and continued improvement is absolutely pivotal(中枢的,关键的)," said Google's Marissa Mayer.

Google said it could not afford to rest on its laurels3(荣誉) in the quest to build the perfect search engine.

Google has over 63% of the US market compared with rival Yahoo, on 20%.

"I've said this many times but search is still in its infancy4. Our engineers are worried about what is the next big thing in search and how are they going to find it," said Ms Mayer, who is the vice-president of search products and user experience.

She said that last year Google had released more than 360 products and in the first quarter of this year it had been 120. Ms Mayer added that this was proof that "Google gets better all the time".

Google has in the past said that despite its lead in the marketplace, users were "one click away" from switching to other alternatives.

Vanessa Fox of SearchEngineLand told the BBC that Google's ability to constantly innovate5 gave them a leading edge.

"Google is saying: 'We have to provide for all searchers and do things at scale.' It means they have to launch all sorts of features while some companies can concentrate on just one thing. The key thing behind why they are still ahead is because they are able to innovate at such a pace," said Ms Fox.

Rich snippets(小片)

During the Searchology(搜索学) event at Google's Mountain View headquarters, Ms Mayer and her team showcased four new products that she said would give users a "different way to look at the web".

Rich Snippets are search results that return more information in every listing.

For example, users looking for reviews of a new restaurant might get a "rich snippet" of average review scores, number of reviews and the restaurant's price range.

"This is a step toward making the whole internet smarter," said Google product manager Kavi Goel.

Rich snippets use the metadata(元数据) from web pages, such as address information, calendar information and semantic web mark-up specifications6, called Resource Description Frameworks.

The use of these so-called microformats allows the search engine to better understand the meaning of data and to employ it more intelligently.

Google can understand the relationship between different sets of data, and so can pull the correct address listing of a shop without that information having to be specifically tied together.


Google Squared is still experimental and far from perfect, says the company

Google Squared

One of the more experimental products was called Google Squared(迎战), which will go public in the next month or so. It takes information from the web and displays it in a spreadsheet in "split seconds", something Ms Mayer said would normally take someone half a day to do.

During the demonstration7, a query8(疑问,质问) for "small dog" was typed into the search box. Seconds later a table popped up showing photographs of various dogs, their origin, weight and height in a clear and simple layout.

While Ms Mayer described this product as "transformative", she would only hint at the specific techniques that Google uses to drive this feature.

"I think we can open the kimono(和服) a little bit without talking about the computer science behind it.

"What they are basically doing is looking for structures on the web that seem to imply facts. Like something 'is' something.

"Different tables, different structures, and then corroborating10(使坚固,确证) the evidence around whether or not something is a fact by looking at whether that fact occurs across pages.

"This is all in the secret sauce of what we are doing and it takes an incredible amount of compute9 power to create those squares," said Ms Mayer.


1 leverage 03gyC     
  • We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
  • He failed in the project because he could gain no leverage. 因为他没有影响力,他的计划失败了。
2 underlying 5fyz8c     
  • The underlying theme of the novel is very serious.小说隐含的主题是十分严肃的。
  • This word has its underlying meaning.这个单词有它潜在的含义。
3 laurels 0pSzBr     
  • The path was lined with laurels.小路两旁都种有月桂树。
  • He reaped the laurels in the finals.他在决赛中荣膺冠军。
4 infancy F4Ey0     
  • He came to England in his infancy.他幼年时期来到英国。
  • Their research is only in its infancy.他们的研究处于初级阶段。
5 innovate p62xr     
  • We must innovate in order to make progress.我们必须改革以便取得进步。
  • It is necessary to innovate and develop military theories.创新和发展军事理论是必要的。
6 specifications f3453ce44685398a83b7fe3902d2b90c     
n.规格;载明;详述;(产品等的)说明书;说明书( specification的名词复数 );详细的计划书;载明;详述
  • Our work must answer the specifications laid down. 我们的工作应符合所定的规范。 来自《简明英汉词典》
  • This sketch does not conform with the specifications. 图文不符。 来自《现代汉英综合大词典》
7 demonstration 9waxo     
  • His new book is a demonstration of his patriotism.他写的新书是他的爱国精神的证明。
  • He gave a demonstration of the new technique then and there.他当场表演了这种新的操作方法。
8 query iS4xJ     
  • I query very much whether it is wise to act so hastily.我真怀疑如此操之过急地行动是否明智。
  • They raised a query on his sincerity.他们对他是否真诚提出质疑。
9 compute 7XMyQ     
  • I compute my losses at 500 dollars.我估计我的损失有五百元。
  • The losses caused by the floods were beyond compute.洪水造成的损失难以估量。
10 corroborating b17b07018d744b60aa2a7417d1b4f5a2     
v.证实,支持(某种说法、信仰、理论等)( corroborate的现在分词 )
  • Neither can one really conclude much from a neat desk, unless there is further corroborating evidence. 实际上,我们也无法从一张整洁的办公桌中得出什么结论,除非还有其它证据进一步证实。 来自互联网