But the rise in these shorter haircuts isn't just down to their flattering face-framing effects.

 

According to the Sunday Times, the growing popularity of shorter haircuts is also sign of economic recovery, since they require more frequent trips to the salon¹ and are therefore more pricey to maintain.

 

Celebrity² hairdresser Stuart Phillips, whose clients have included Serena Williams and Jamie Oliver, told the newspaper that he believes shorter hairdos are a sure sign that the economy is bouncing back.

 

He said: 'Products are flying off the shelf, more than they used to even a few months ago.'

 

And it's not just the fact that shorter styles require more sprays and gels.

 

The upkeep of a lob (long bob) or pixie crop is also time-consuming, with some women having to visit the salon every four to six weeks to maintain the look.

 

By contrast, women with longer hair can leave it a few months before going in to top up their trims.

 

'With short hair you need to keep it in shape,' explained Mr Phillips. 'With long hair, a lot of women tend to leave it months on end.'

 

Cheryl Fernandez-Versini, who is the face of L'Oreal, debuted³ her new layered bob just last week on the Graham Norton Show.

 

And Aussie actress Margot Robbie chose the Oscars to show off her new shorter blonde look.

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