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In a new video advertisement, Microsoft is targeting Siri, Apple's digital assistant, and hinting that Siri is not as useful as Microsoft's Cortana.
微软发布一条针对苹果数字助理Siri的新视频广告,暗示Siri不如自家的Cortana实用。
The ad features a "conversation" in which Cortana questions Siri's abilities in Apple's new iPhones.
Cortana: Hi Siri, looks like you're in a new phone. Congratulations.
Siri: Yes, I got bigger.
Siri: No, I got bigger.
Cortana: How about traffic alerts? Can you tell people to leave early based on traffic reports?
Siri: No, seriously, I just got bigger.
Cortana: That's okay. Happens to everyone this time of year.
Microsoft first introduced Cortana in April. Featuring the voice of actress Jen Taylor, the digital assistant is available on Windows Phone 8.1.
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