Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup1 over his forehead, nose, chin and cheeks until his skin is flawless. Then he goes to work with a black pencil, highlighting his eyebrows3 until they're thicker, bolder.
赵元赫站在自己卧室的镜子前，将一团团黄棕色的粉底均匀地涂抹在他的额头、鼻子、下巴和脸颊上，直到自己的皮肤看上去没有瑕疵。接着他用一只黑色的眉笔把自己的眉毛画得更粗、更黑。
eyebrow2 pencil to lengthen4 and accentuate5 his eyebrows at his home Anyang, South Korea." style="cursor:pointer" onclick="window.open('/upimg/allimg/120923/1_120923070134_1.jpg')" />
In this Sunday, Aug. 26, 2012 photo, Cho Won-Hyuk, a 24-year-old college student, uses a black eyebrow pencil to lengthen and accentuate his eyebrows at his home Anyang, South Korea.
"Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well," the 24-year-old college student said. "Your appearance matters, so when I wear makeup on special occasions, it makes me more confident."
Cho's
meticulous6（小心翼翼的） efforts to paint the perfect face are not unusual in South Korea. This socially conservative, male-dominated country, with a
mandatory7 two-year military
conscription（征兵） for men, has become the male makeup capital of the world.
South Korean men spent $495.5 million on skincare last year,
accounting8 for nearly 21 percent of global sales, according to global market research firm Euromonitor International. That makes it the largest market for men's skincare in the world, even though there are only about 19 million men in South Korea. Amorepacific, South Korea's biggest
cosmetics9 company, estimates the total sales of men's cosmetics in South Korea this year will be more than $885 million.
The
metamorphosis（变形，变质） of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs,
advancement10 and romance in a society where, as a popular catchphrase puts it, "appearance is power." Women also have a growing expectation that men will take the time and effort to
pamper11（纵容，使过量） their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some
lipstick12 out of her purse and
casually13 applies it to her male companion's lips as they talk. At an upscale apartment building, a male security guard watches the
lobby（大厅，休息室） from behind a layer of makeup. Korean Air holds annual male makeup classes for its staff at Incheon International Airport.
"I can understand why girls don't like to go outside without makeup — it makes a big difference," said Cho Gil-nam, a tall,stocky 27-year-old insurance fraud
investigator14 in Seoul who starts important days by
dabbing15 on makeup after finishing his multistep morning
cleansing16 and moisturizing routine. He carries a multicolored cosmetics
pouch17 so he can touch up in public bathrooms throughout the day.
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