It is commonly assumed that small-chested women feel that nature’s lottery¹ has left them coming up short. The parade of heaving bosoms³ in Victoria’s Secret catalogs not only suggests that bigger is better but also that supersizing with a push-up bra is universally desired.

人们通常认为平胸女把这个“短处”视为自己天生运气不好。“维多利亚的秘密”内衣品牌货单上的诸多衬垫文胸不仅表明胸越大越好，还体现出人们普遍期望用托高型文胸使胸部看起来更丰满。

Wrong, says Ellen Shing, the owner of Lula Lu, a Web site and boutique（精品店） in San Mateo, Calif., that cater⁴ to AAA- to A-cup sizes. She says that while a small number of her customers come in looking for padded bras and tell her, “Make me as big as you can,” the majority “don’t want to supersize themselves.”

Those customers “are happy with their bodies,” said Ms. Shing, 42.

Elisabeth Dale (formerly Squires), who wrote “Boobs: A Guide to Your Girls,” there has been “a huge surge in Web sites and online retailers⁵ that specialize in smaller bra sizes in a very empowering way,” like evesappleslingerie.com. “They are not about ‘Here’s how you stuff（塞满） your bra,’ ” she added. “They are like, ‘The way you are is perfect, and here’s how I can help you.’ ”

These days, more small-chested ladies seem to be openly celebrating their look on Twitter, Facebook and various blogs. More than 2,300 people joined another Facebook group to declare “flat chested girls are prettier!!”

In recent years, as people’s weight has ballooned, breasts (mostly made up of fat) have only gotten larger, too. K-cups now exist. Brandishing⁶ a tiny bosom² may be a reaction to that trend.

Sabrina Lightbourn, 37, a photographer in Nassau, the Bahamas, never second-guessed her A-cups, even in a land of bikinis. “In my mind, they are fabulous,” she said. Sometimes, she favors down-to-the-sternum cuts that make it “really obvious that you don’t have much.”

Lailides.com, pronounced LAY-leed, offers come-hither wireless⁷ lingerie for $46 to $72 and a healthy dollop（团，块） of self-love. Women who wear A-cup bras, the site points out, “do not experience pain from running or dancing, they can sleep on their stomachs, and best of all, sagging⁸（下垂） is minimal⁹ compared to larger women.”

“We are supplying sexy, chic¹⁰（别致的） lingerie（女内衣裤） for grown-up women, not teenagers, who are proud of what they have and not worried about trying to look bigger,” said Fiona Goad¹¹, 44, the managing director at LittleWomen.com, an English site.