Battle of the smartphones begins 智能手机之战已然展开
文章来源:未知 文章作者:meng 发布时间:2009-10-16 03:08 字体: [ ]  进入论坛

Smartphones are going mass market, fuelled by the public's "insatiable appetite" for social media, analysts2 say.


Blackberry offers improved typing
Blackberry offers improved typing

They predict an explosion in sales alongside price falls for smart handsets next year.

It comes in a week which sees the launch of Blackberry's latest handset, the Storm 2.

Meanwhile the Palm Pre, dubbed3 an "iPhone killer4" finally makes its UK debut5.

"The mobile internet is at the same stage as the internet was in 1998," said Ian Fogg, an analyst1 with research firm Forrester.

Ben Wood, an analyst with CCS Insight, agrees.

"We are on the cusp(尖头,尖端) of an explosion of computer-like devices in the hands of consumers where previously6 they were the preserve(保护,维持) of the early adopter," he said.

"Social networks are the fuel propelling(推进) the momentum(动力,要素)," he added.

Increasingly mobile operators and handset manufacturers are providing phones that are "a one-stop shop for social messaging whether that be Twitter alerts, instant messages or the latest pictures on Facebook," said Mr Wood.

It could be time to drop the label "smartphone" thinks Mr Fogg.

"Most handset makers7 are looking to add internet capabilities8 to their ranges. It is no longer about whether a phone can access the internet but how well," he said.

New markets

Nothing illustrates9 the rise of the smartphone into the mainstream10 better than the the story of Blackberry.

RIM11 (Research in Motion), the company behind the Blackberry family, has transformed itself in recent years, with a range of handsets reaching far beyond its original corporate12 demographic.

Its Curve series has become one of the fastest selling smartphones on the market.

In August 2009, RIM announced that it had sold 65 million Blackberry smartphones worldwide.

But it has yet to corner the apps market in the same way as Apple's iPhone has. While developers have written around 85,000 applications for the iPhone, there are only around 2,000 for Blackberrys.

The Blackberry Storm 2 is released on 15 October and addresses some of the issues of the original handset. It sees new touchscreen technology to improve the typing experience and make it more like using a traditional keyboard.

It will be available via Vodafone, free if users buy into a £35 a month two-year contract.

iPhone killer

The following day sees the release of the Palm Pre in the UK, a much-anticipated device which has been in development for seven years.

It debuts13 its own operating system - webOS - which aims to mimic14(模仿的,假的) desktop15 operating systems.

It allows users, for instance, to switch between applications in the same way as programs are multi-tasked on a home computer.

It has been touted16 as an "iPhone killer" since its release in the US in June.

Figures from market research firm TNS suggest the Pre-Palm launch could outshine(胜过,优于) the debut of the iPhone in 2007.

It surveyed 1,000 UK adults and found that 27% of existing O2 customers would be "keen to buy" the Palm Pre, compared with 17% wanting the iPhone prior to launch.

It will be available via 02, to anyone signing up for a two-year £34.26 monthly contract.

For those reluctant to sign up for lengthy17 contracts, smartphones are currently expensive.

To get a "pay and go" version of O2's iPhone 3G, for example, will cost a hefty(重的) £342.50.

According to Forrester the prepaid market in the UK accounts for around 65% of mobile users but data tariffs19(关税) for users are not as attractive as those on contracts.

For anyone on a contract, mobile internet is bundled pretty much as standard these days.

If smartphones are to go truly mass market cheaper handsets and data charging tariffs that are attractive to the pre-paid market will be essential, said Mr Wood.

"£35 a month is a lot of money to some and we predict that smartphones will be available below £100 in 2010, alongside tariff18 innovation," he said.


1 analyst gw7zn     
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
2 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
3 dubbed dubbed     
v.给…起绰号( dub的过去式和过去分词 );把…称为;配音;复制
  • Mathematics was once dubbed the handmaiden of the sciences. 数学曾一度被视为各门科学的基础。
  • Is the movie dubbed or does it have subtitles? 这部电影是配音的还是打字幕的? 来自《简明英汉词典》
4 killer rpLziK     
  • Heart attacks have become Britain's No.1 killer disease.心脏病已成为英国的头号致命疾病。
  • The bulk of the evidence points to him as her killer.大量证据证明是他杀死她的。
5 debut IxGxy     
  • That same year he made his Broadway debut, playing a suave radio journalist.在那同一年里,他初次在百老汇登台,扮演一个温文而雅的电台记者。
  • The actress made her debut in the new comedy.这位演员在那出新喜剧中首次登台演出。
6 previously bkzzzC     
  • The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
  • Let me digress for a moment and explain what had happened previously.让我岔开一会儿,解释原先发生了什么。
7 makers 22a4efff03ac42c1785d09a48313d352     
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
8 capabilities f7b11037f2050959293aafb493b7653c     
n.能力( capability的名词复数 );可能;容量;[复数]潜在能力
  • He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大,自视甚高。 来自辞典例句
  • Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为,标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
9 illustrates a03402300df9f3e3716d9eb11aae5782     
给…加插图( illustrate的第三人称单数 ); 说明; 表明; (用示例、图画等)说明
  • This historical novel illustrates the breaking up of feudal society in microcosm. 这部历史小说是走向崩溃的封建社会的缩影。
  • Alfred Adler, a famous doctor, had an experience which illustrates this. 阿尔弗莱德 - 阿德勒是一位著名的医生,他有过可以说明这点的经历。 来自中级百科部分
10 mainstream AoCzh9     
  • Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
  • Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。
11 rim RXSxl     
  • The water was even with the rim of the basin.盆里的水与盆边平齐了。
  • She looked at him over the rim of her glass.她的目光越过玻璃杯的边沿看着他。
12 corporate 7olzl     
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
13 debuts ad4f62355efee940a2b4c02dbdd70570     
演员首次演出( debut的名词复数 )
  • He never really debuts the idea of taking money from his parents any longer. 他从此就再也没有认真起过向父母要钱的念头。
  • This young soprano debuts next month at the metropolitan opera. 这位年轻的女高音歌唱家下个月将在纽约大都会歌剧院举行首演。
14 mimic PD2xc     
  • A parrot can mimic a person's voice.鹦鹉能学人的声音。
  • He used to mimic speech peculiarities of another.他过去总是模仿别人讲话的特点。
15 desktop sucznX     
  • My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
  • Do you know which one is better,a laptop or a desktop?你知道哪一种更好,笔记本还是台式机?
16 touted 00151f908b31d984fd20d8b48dba34f3     
v.兜售( tout的过去式和过去分词 );招揽;侦查;探听赛马情报
  • She's being touted as the next leader of the party. 她被吹捧为该党的下一任领导人。
  • People said that he touted for his mother and sister. 据说,他给母亲和姐姐拉生意。 来自辞典例句
17 lengthy f36yA     
  • We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。
  • The professor wrote a lengthy book on Napoleon.教授写了一部有关拿破仑的巨著。
18 tariff mqwwG     
  • There is a very high tariff on jewelry.宝石类的关税率很高。
  • The government is going to lower the tariff on importing cars.政府打算降低进口汽车的关税。
19 tariffs a7eb9a3f31e3d6290c240675a80156ec     
关税制度; 关税( tariff的名词复数 ); 关税表; (旅馆或饭店等的)收费表; 量刑标准
  • British industry was sheltered from foreign competition by protective tariffs. 保护性关税使英国工业免受国际竞争影响。
  • The new tariffs have put a stranglehold on trade. 新的关税制对开展贸易极为不利。