California resort offers $19 'survivor' package 加州酒店推出
文章来源:未知 文章作者:meng 发布时间:2009-08-22 03:14 字体: [ ]  进入论坛
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在经济不景气导致客源下降的情况下,美国南加州很多豪华酒店都在现价基础上推出了很多额外服务项目以吸引客人入住;而一家名为兰乔•贝尔纳多酒店的度假村却反其道而行之,将每晚219美元的客房服务大肆缩水推出最低至19美元的所谓“生存者套房”,客人可以通过减少各类服务来减少房费。据悉,如果客人选择“19美元套房”,将不能享受早餐服务,入住的房间里没有空调和灯,甚至没有床,连卫生纸也要自带。该酒店推出的同类型的经济套房还有带床但不带被单的39美元套房,和带床、卫生洁具以及卫生纸的59美元套房。

While many of Southern California\luring3="" is="" inn="" bernardo="" rancho="" more="" services="" extra="" offering="" by="" business="" in="" slump1="" severe="" a="" battling="" are="" hotels="" luxury="" s="" src="/upimg/090822/4_031743_1.jpg" />
While many of Southern California\'s luxury hotels are battling a severe slump in business by offering extra services and more amenities2, the Rancho Bernardo Inn is luring guests with the exact opposite -- no frills and barely any basics.

For their one-and-only family getaway this year, the Billingtons checked in to an upscale San Diego resort on Sunday with many of the usual vacation accessories -- bathing suits, board games and golf clubs.

But they also brought flashlights, sleeping bags and an inflatable mattress4 because the pool-side room they booked for just $19 comes with a tent where the beds normally would be. They even had to pack their own toilet paper.

While many of Southern California's luxury hotels are battling a severe slump in business by offering extra services and more amenities, the Rancho Bernardo Inn is luring guests with the exact opposite -- no frills and barely any basics.

Called the "Survivor5 Package," the hotel's deeply discounted promotion6 lets patrons trim its standard $219-per-night rate on a sliding scale of deprivation7, lowering charges with each amenity8 stripped from the room.

The most basic version: a room for $19 with no bed, toilet paper, towels, air-conditioning or "honor bar," and only a single light bulb in the bathroom for safety. The next level up adds in a bed -- sans sheets -- for $39 a night. For a bed plus toiletries and toilet paper, the rate is $59.

Maureen Carew, assistant general manager of the four-star inn, called the promotion "clever marketing9 in a downtime."

THRIFTY10 VACATIONS

Herman Billington, 39, a personal trainer who owns his own business, says it's the only vacation he, his wife and their two sons, aged11 9 and 10, plan to take this year as they concentrate on "keeping it lean."

"The boys get to feel like they're camping, and I get to go to the spa," said their mother, Erica Billington, 37.

Luxury hotels and resorts have fallen on hard times during the recession, as corporate12 travel planners shy away from lavish13 spending and consumers plan thrifty, if any, vacations.

Across the industry, occupancy rates have dropped about 10 percent Carew said. The slump has pushed room rates down, with many of California's more luxurious14 properties throwing in a breakfast, a round of golf or extra night's stay for free.

The outlook for the rest of 2009 is bleak15, according to Smith Travel Research, which predicts that U.S. hotel revenue per available room will fall 17 percent and demand will drop 5.5 percent by the end of the year.

Carew said Rancho Bernardo's promotion drew more than 420 reservations, including 240 bookings at the $19 rate and 116 at the $39 rate.

Like the Billingtons, mortgage banker Brian Sciutto, 36, is watching his pennies. His Sunday night stay at the hotel is his first getaway in two years, though he brought his iPhone and mail from home to keep busy.

"I feel like I'm on vacation but I'm not," Sciutto said as he enjoyed the cool breeze blowing in from the golf course outside. "I feel like I'm being spoiled for 19 bucks16."



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1 slump 4E8zU     
n.暴跌,意气消沉,(土地)下沉;vi.猛然掉落,坍塌,大幅度下跌
参考例句:
  • She is in a slump in her career.她处在事业的低谷。
  • Economists are forecasting a slump.经济学家们预言将发生经济衰退。
2 amenities Bz5zCt     
n.令人愉快的事物;礼仪;礼节;便利设施;礼仪( amenity的名词复数 );便利设施;(环境等的)舒适;(性情等的)愉快
参考例句:
  • The campsite is close to all local amenities. 营地紧靠当地所有的便利设施。
  • Parks and a theatre are just some of the town's local amenities. 公园和戏院只是市镇娱乐设施的一部分。 来自《简明英汉词典》
3 luring f0c862dc1e88c711a4434c2d1ab2867a     
吸引,引诱(lure的现在分词形式)
参考例句:
  • Cheese is very good for luring a mouse into a trap. 奶酪是引诱老鼠上钩的极好的东西。
  • Her training warned her of peril and of the wrong, subtle, mysterious, luring. 她的教养警告她:有危险,要出错儿,这是微妙、神秘而又诱人的。
4 mattress Z7wzi     
n.床垫,床褥
参考例句:
  • The straw mattress needs to be aired.草垫子该晾一晾了。
  • The new mattress I bought sags in the middle.我买的新床垫中间陷了下去。
5 survivor hrIw8     
n.生存者,残存者,幸存者
参考例句:
  • The sole survivor of the crash was an infant.这次撞车的惟一幸存者是一个婴儿。
  • There was only one survivor of the plane crash.这次飞机失事中只有一名幸存者。
6 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
7 deprivation e9Uy7     
n.匮乏;丧失;夺去,贫困
参考例句:
  • Many studies make it clear that sleep deprivation is dangerous.多实验都证实了睡眠被剥夺是危险的。
  • Missing the holiday was a great deprivation.错过假日是极大的损失。
8 amenity wLuy2     
n.pl.生活福利设施,文娱康乐场所;(不可数)愉快,适意
参考例句:
  • The amenity of his manners won him many friends.他和悦的态度替他赢得很多朋友。
  • Teachers' good amenity and culture have important educational value.教师良好的礼仪修养具有重要的教育价值。
9 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
10 thrifty NIgzT     
adj.节俭的;兴旺的;健壮的
参考例句:
  • Except for smoking and drinking,he is a thrifty man.除了抽烟、喝酒,他是个生活节俭的人。
  • She was a thrifty woman and managed to put aside some money every month.她是个很会持家的妇女,每月都设法存些钱。
11 aged 6zWzdI     
adj.年老的,陈年的
参考例句:
  • He had put on weight and aged a little.他胖了,也老点了。
  • He is aged,but his memory is still good.他已年老,然而记忆力还好。
12 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
13 lavish h1Uxz     
adj.无节制的;浪费的;vt.慷慨地给予,挥霍
参考例句:
  • He despised people who were lavish with their praises.他看不起那些阿谀奉承的人。
  • The sets and costumes are lavish.布景和服装极尽奢华。
14 luxurious S2pyv     
adj.精美而昂贵的;豪华的
参考例句:
  • This is a luxurious car complete with air conditioning and telephone.这是一辆附有空调设备和电话的豪华轿车。
  • The rich man lives in luxurious surroundings.这位富人生活在奢侈的环境中。
15 bleak gtWz5     
adj.(天气)阴冷的;凄凉的;暗淡的
参考例句:
  • They showed me into a bleak waiting room.他们引我来到一间阴冷的会客室。
  • The company's prospects look pretty bleak.这家公司的前景异常暗淡。
16 bucks a391832ce78ebbcfc3ed483cc6d17634     
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃
参考例句:
  • They cost ten bucks. 这些值十元钱。
  • They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》
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