CEOs of top US companies snub blog, Facebook: study 调查:美国高管冷落社交网络
文章来源: 文章作者: 发布时间:2009-07-04 01:47 字体: [ ]  进入论坛
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The heads of the top US companies might be engaged in the boardroom, but they're switched off when it comes to social media, according to a new study that said CEOs should be more connected to their customers.

Research conducted by the blog UberCEO.com looked at Fortune's 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog - and found they were mostly absent from the rapidly growing social media community.

The study found only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.

Only 13 CEOs had profiles on the professional networking site LinkedIn. Three CEOs stood out with more than 80 connections but they were all from technology companies - Michael Dell from computer maker1 Dell Inc., Gregory Spierkel from technology products distributor Ingram Micro Inc., and John Chambers2 from Cisco Systems Ltd.

Three quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated3 information such as incorrect titles, or lacked sources.

Not one Fortune 100 CEO had a blog.

"It's shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They're giving the impression that they're disconnected, disengaged and disinterested," said Sharon Barclay, editor at UberCEO.com who runs executive4 PR firm Blue Trumpet5 Group.

Social networking sites are booming6, with the latest figures by Nielsen Online showing the number of minutes spent on them in the United Sates doubling over the past year.

据一份最新调查显示:美国大公司的老板们可能在董事会会议室里忙得不可开交,但在利用社交网站方面,他们的表现就比较迟钝。

博客网站www.uberceo.com调查了排在2009年福布斯财富排行榜前100位的公司首席执行官,统计其中有多少人使用Facebook、Twitter、LinkedIn、Wikipedia或写blog。调查结果显示,大多数CEO没有加入快速发展的网络社交平台。

只有两位CEO有Twitter账户,81%的CEO没有个人Facebook页面。

只有13名CEO在职业社交网站LinkedIn上有个人页面。三个CEO有80多个联络者,但这三位全部来自技术公司,他们是戴尔公司的迈克尔·戴尔,技术产品分销商英迈国际CEO格雷戈里·史必可,以及思科集团的约翰·钱伯斯。

四分之三的CEO在维基百科上有自己的词条,但是近三分之一的词条里信息不完善或者过时,比如职位错误,缺少出处等等。

这100位CEO中没有一个人有个人博客。

UberCEO网站的编辑、Blue Trumpet Group 公关公司负责人莎伦·巴克利说:“这些顶级公司的CEO对他们的客户正在广泛使用的交流方式如此冷漠,这令人震惊。他们给人的感觉是不联系、不参与、也不感兴趣。”

社交网站正迅速发展。调查公司Nielsen Online的最新数据显示,去年美国人在社交网站逗留的时间翻了一番。



点击收听单词发音收听单词发音  

1 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
2 chambers c053984cd45eab1984d2c4776373c4fe     
n.房间( chamber的名词复数 );(议会的)议院;卧室;会议厅
参考例句:
  • The body will be removed into one of the cold storage chambers. 尸体将被移到一个冷冻间里。 来自《简明英汉词典》
  • Mr Chambers's readable book concentrates on the middle passage: the time Ransome spent in Russia. Chambers先生的这本值得一看的书重点在中间:Ransome在俄国的那几年。 来自互联网
3 outdated vJTx0     
adj.旧式的,落伍的,过时的;v.使过时
参考例句:
  • That list of addresses is outdated,many have changed.那个通讯录已经没用了,许多地址已经改了。
  • Many of us conform to the outdated customs laid down by our forebears.我们许多人都遵循祖先立下的过时习俗。
4 executive Ymlxs     
adj.执行的,行政的;n.执行者,行政官,经理
参考例句:
  • A good executive usually gets on well with people.一个好的高级管理人员通常与人们相处得很好。
  • He is a man of great executive ability.他是个具有极高管理能力的人。
5 trumpet AUczL     
n.喇叭,喇叭声;v.吹喇叭,吹嘘
参考例句:
  • He plays the violin, but I play the trumpet.他拉提琴,我吹喇叭。
  • The trumpet sounded for battle.战斗的号角吹响了。
6 booming mxKzi6     
adj.急速发展的v.激增( boom的现在分词 );猛涨;发出隆隆声;以低沉有力的声音说话
参考例句:
  • The opera singer has a deep, booming, masculine voice. 这位歌剧演唱家有一副深沉而又浑厚有力的嗓音。 来自《现代英汉综合大词典》
  • He is booming as a teacher. 作为一位教师,他日趋成功。 来自《简明英汉词典》
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