China-European Union (EU) relations in tourism get a boost¹ as the 2018 EU-China Tourism Year has scored a success, an official recently said.

 

2018欧盟-中国旅游年大获成功，中欧旅游关系将得到提升。

 

During the tourism year, China and the EU held more than 100 promotional activities. It "has been extremely successful," said Eduardo Santander, executive² director of the European Travel Commission³ (ETC).

 

There was a 5.1-percent year-on-year increase in Chinese arrivals in EU destinations in 2018, and among the top ones in terms of the volume of Chinese arrivals were Britain, Germany and France, according to the latest figures from the ETC and the air travel analysis agency ForwardKeys.

 

"We continue to see the benefits in 2019," Santander added. "The growth in Chinese travellers has been solid, and the near future, judging by current bookings, will see the EU continuing to increase its share of this valuable market, not just to traditional destinations, but lesser-known and emerging⁴ ones as well."

 

Chinese bookings to the EU for the first four months of 2019 are 16.9 percent ahead of where they were at the end of 2017, said the ETC, adding that this compares very favorably to the global trend, which is 9.3 percent ahead.

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