Canadian coffee chain Tim Hortons opened its first store in Shanghai on Tuesday.

 

加拿大咖啡连锁店提姆霍顿国内首店周二在上海开业。
 

 

With more than 4,800 stores in North America, the Philippines and the Middle East, Tim Hortons has big plans for China, aiming to establish some 1,500 stores in the country in the next decade. The company is partnering with global investment firm Cartesian, which has successfully established Western food brands in China, including Burger King.

 

However, the brand, which is also renowned¹ for its donuts, faces a tough challenge in a lucrative² but competitive market. Starbucks is opening a store in China roughly every 15 hours according to Bloomberg, while British rival Costa plans to have 1,200 stores in the country by 2022.

 

Tim Hortons, which first started serving coffee in Ontario in 1964, will aim to open between 10 and 20 stores in Shanghai this year, before expanding to other cities across China.

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