An attractive voice can get you a recording¹ contract, but in China, talking the talk can get you thousands of followers², dollars and a career as a video game anchor.

 

有磁性的声音可以让你获得一份唱片合约，但在中国，说得头头是道可以让你获得千万粉丝、金钱以及游戏解说员的工作。

 

China is one of the biggest video game markets in the world, having generated 50.46 billion yuan (7.3 billion US dollars) in revenue in 2016.

 

The tremendous growth in Internet penetration³ rate and the ubiquity of personal devices and handsets have supported the growing trend of the sport at the beginning of the 21st century. In recent years, the popularity of live streaming platforms has led to the rise of a different kind of competition within the gaming industry: battle of the video gaming hosts.

 

The stakes are high undoubtedly⁴, as anchors have to strike a chord with more than 100 million users religiously following live streaming platforms for video gaming.

 

JY from Beijing is a celebrity⁵ video gaming anchor. The 30-year-old man, known as "the lord of eSports," fell in love with video gaming in high school. He later sacrificed his college entrance exams to focus on becoming one of China's first professional video players… and he made it, eventually.

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