Looks aren't everything. At least, that's what one Japanese dating service is trying to prove - by requiring participants in speed dating sessions to wear white surgical¹ masks.

 

颜值非一切。至少，一家日本婚恋服务公司正力图通过要求参与速配活动的人带上白色医用口罩，来证明这件事。

 

"In order to achieve marriage, it is important to provide chances to know a partner's personality and values in the early stages," said Kei Matsumura, head of Tokyo dating service Def Anniversary.

 

"We chose surgical masks as an essential tool for that."

 

White surgical masks covering most of the face are common sights in Japan, where people don them to avoid catching² diseases, keep out pollen³ and, sometimes, just to keep their faces warm. Some women also opt⁴ for a mask on days when they haven't worn makeup⁵.

 

"Since I wasn't judged by my appearance, I think I was able to be more outgoing with women," said 28-year-old Yasumasu Kishi at a weekend speed dating event for 19 men and 18 women.

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