Cat lovers of the world, rejoice! You finally have the chance to understand what your pet is saying thanks to a smart collar that can interpret feline¹ meows and translate it into human speech. Aptly named "Catterbox", the collar supposedly has a digital sensor² that detects meows, and uses a special program to decipher the meaning behind them.

 

全世界的铲屎官们，欢呼吧！托智能项圈的福，你们终于有机会听懂自己的宠物在说什么了。这款项圈可以把猫语翻译成人话，叫作“猫语匣子”可谓名副其实，里面应该装着一个探测猫叫的数字传感器，通过特殊程序破译其中的意义。
 

 

Developed by London ad agency adam&eveDDB, for Temptations cat treats, the invention comes preloaded with a dictionary of cat purrs, meows, and several other sounds to make the interpretation³ as accurate as possible. "We're fascinated by cats, so we set out on a mission to get to know them better," said Pete Simmons, global brand director of Temptations.

 

The promo video for the device claims that Catterbox, the world's first talking cat collar, is designed to finally help humans understand the meaning of meows. "Cats are often perceived as quite hard to get to know, independent pets, so we set up The Temptations Lab to find innovative⁴ ways to inject even more fun into a cat and owner's relationship," said Richard Brim, executive creative director of adam&eveDDB.

 

"Studies show they only meow in order to communicate with humans," the video adds. "So we set out on a mission to get to know them better. By analysing different cat noises, we've designed a digital sensor that detects a cat's meow and uses a unique program to turn it into a human voice."

 

So by using the collar, owners can speak to their cats and expect a meaningful response - well, about as meaningful as a cat’s meows can get. The sassy responses are delivered in a British accent, in a voice of the owner's choice, selected through a smartphone app paired with the collar. A few sample responses are demonstrated on the company's YouTube channel - they are quite hilarious⁵, but obviously not very convincing.

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