In the video, dozens of attractive teenagers are captured solving math problems on a board, carrying out scientific research and discussing financial statistics to promote the University of Moncton.

 

However, they are also seen playing as hard as they work - from participating in a football game and dancing at a music concert with friends to attending a beach party at sunset.

 

In one short clip, a male and female student are even filmed hooking up in the university's library, as a narrator emphasizes that the French language is good reason to attend the New Brunswick college.

 

'At the University of Moncton, our language is our pride. A force. It's a language of progress, of affairs. And other affairs,' the male narrator says in French, as the couple kiss amid the library stacks.

 

The steamy footage has sparked outrage¹ among the university's professors and librarians, with many deeming it 'pathetic', 'similar to selling beer' and attracting the wrong sort of students.

 

Speaking to CBC News, Marie-Noelle Ryan, president of the university's association of librarians and professors, declared: 'It's the way it's like selling the university, like it's a beer product.'

 

She added: 'It's not the way that you will recruit serious students and people who really want to learn and have good diplomas.'

 

Student Simon Paulin agreed, saying: 'I can understand how they are trying to bring popularity to it because young people think about it a lot. But still I don't think they should focus on that.

 

'It's not really professional, cause we're here to learn.'

 

Some social media users also criticized the advertising² campaign for its 'sexy' theme, with one woman, with the handle @MLISmeg, tweeting: 'Disappointing representation/use of the #library.'

 

Another woman, Jeanne Fontaine Corm, wrote: 'Not the way I'd want to promote a university. What's the message here?'. And one man joked: 'University of Moncton offering dental degrees.'

 

However, others claimed the footage was a 'smart' and 'fun' way to target potential students.

 

One man, using the handle ‏@Darlaten, tweeted: 'I love the University of Moncton 'kissing' ad. It is hilarious³ to see the hatred⁴ towards it too.'

 

Student Sebastein Mallet⁵ added: 'I thought that's awesome⁶. I really enjoyed it.'

 

The video, which the college has defended, will shortly air on Radio-Canada television.

 

It is due to play until the end of March.

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