Tim Cook (left) said that Apple TV was a 'hobby', and that the company was now focused on mobile devices.
Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative¹ company in the world. Joining Apple was the best decision I've ever made and it's been the privilege（特权，优待） of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor² to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing³ guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that -- it is in our DNA⁴. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim