Sales of sultry lingerie among older women are booming in Britain thanks to the glamorous¹ 40-somethings of "Sex and the City 2" and "Cougar² Town," retail³ chain Debenhams reported on Thursday.

英国德本汉姆百货公司于本周四称，目前英国性感内衣在中年女性这一群体中的销量剧增，而这都要归功于《欲望都市2》及《熟女镇》中那些40多岁的性感女星。

Lingerie is displayed in the new Playboy store in central London September 19, 2007.

The hit TV show, and forthcoming movie, featuring the bedroom antics（滑稽动作，古怪姿势） of women in their 40s and 50s and their much younger partners, is being credited with a rise in demand for lingerie（女内衣裤） from women of the same age, Debenhams said.

The department store said a nationwide analysis of the most popular lingerie styles from October 2009 to April 2010, revealed that women over 40 have given the more seductive（有魅力的，引人注意的） side of the lingerie industry a big boost.

"Positive female role models in this age group such as the women in the Sex and the City movies and Courteney Cox in TV's Cougar Town are giving the women confidence to splash out（滥花钱） on themselves," Debenhams head lingerie buyer Annette Warburton said in a statement.

Women over 40 were rediscovering their figures, often after having children or getting divorced.

Previously⁴, the store said, the main purchasers of cleavage（乳沟） -enhancing bras, basques, thongs⁵（丁字裤） , stockings（丝袜，长袜） and suspenders（吊带） , have been women in their early 20s.

"With women's 40s being touted⁶（招来顾客） as the new 20s, and lingerie designers stepping up to the mark to feed this demand, it's a market we expect to see grow further in the future," Warburton said.