Olympic swimmer Amanda Beard signs autographs on a July issue of Playboy in New York June 14, 2007.
 
Playboy magazine is launching in the Philippines next month and will be targeting mature men who like well-written articles and tasteful photographs of semi-nude women.

"Maxim¹ and FHM are called laddy magazines. We can be called a Dad magazine," Beting Laygo Dolor, Playboy Philippines' editor, told reporters on Thursday.

"We are targeting a more mature market, Filipino men, 30 and above."

"There will be no full frontal nudity."

Dolor said the country's Catholic religion values had influenced the decision not to go for a raunchier look for the magazine.

"I have daughters in their twenties. It's something that I want them to also enjoy. I want them to be proud of their Dad."the father of four.

Founded in 1953, Playboy has some 20 local editions around the world that cater² to local taste rather than simply exporting and translating its U.S. content.

The magazine will be sold across the Philippines at a cost of 199 pesos ($4.76) and 70 percent of the content will be local.

Playboy's first edition in Indonesia in 2006 sparked strong protests in the world's most populous³ Muslim country.

Dolor said he didn't expect any uproar⁴ when his magazine hits the news stands on April 3.

"It's supposed to be a very good read," he said.

 
美国《花花公子》杂志将于下月登陆菲律宾，其目标读者群为爱看精彩文章和半裸美女照的成熟男性。

菲版《花花公子》的编辑贝汀•莱伊格•多洛于本周四接受记者采访时说：“《Maxim》和《男人帮》被称为‘男孩’杂志，而《花花公子》则是一本‘爸爸’杂志，面向的是30岁以上的成熟男性。”

“但杂志中不会出现正面全裸照。”

多洛说，这主要受到菲律宾天主教价值观的影响。

多洛共有四个孩子，他说：“我有几个20多岁的女儿，我希望她们也会喜欢这本杂志，并为她们的老爸感到自豪。”

《花花公子》杂志创刊于1953年，共有约20个国际版，各地的版本都符合当地的审美趣味，并不是简单的把美国版内容批发、翻译过去。

菲版《花花公子》的售价为每本199皮索（4.76美元），其中70%的内容都来自菲律宾本土。

2006年，《花花公子》在世界上最大的穆斯林国家印度尼西亚创刊上市时，引发了强烈抗议。

多洛说，他希望菲版《花花公子》于下月3日上市时，不会出现任何骚乱。

他说：“这应该是本非常不错的杂志。”