Coca-Cola is taking the 'millennial¹ narcissism²' culture to the next level with a new gadget³ that lets consumers snap selfies while sipping⁴ its soda⁵. 

 

可口可乐为广大消费者们推出了一款边喝汽水边使用的全新自拍装置，把“千禧一代的自恋”风潮推向了一个新的高度。
 

 

The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base. 

 

It uses sensors⁶ to take pictures when the bottle is tilted⁷ past a 70-degree angle capturing you mid-drink. 

 

All the images captured by the gadget, created for the firm's latest ad campaign, are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat. 

 

Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider. 

 

The beverage⁸ giant then turned to Israel-based Gefen Team to help make this device a reality. 

 

'Users tag themselves and their friends in photos on Coca-Cola's social media assets,' Gefen Team said in a statement. 

 

'It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.'

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