With less than a month to go before the Republican National Convention, Donald Trump¹ sent the first fundraising email of his entire campaign on Tuesday. The billionaire eccentric promised to personally match all contributions up to $2 million.

 

距离共和党全国代表大会只剩下不到一个月的时间，唐纳德·特朗普却在21日发出了竞选以来首封筹款电子邮件。这位古怪的亿万富翁承诺将付出和筹得款项等额的私人资金，上限是200万美元。
 

 

The email comes a day after a campaign finance report showed that his campaign had just $1.3 million cash on hand entering June, putting him in the largest financial hole of any modern presidential candidate.

 

It is fairly late for a presumptive major party presidential nominee² to be sending their first fundraising email. Fundraising pitches aren't just useful to pull in money from small-dollar donors³, but they also provide important data, enabling the candidate to maximize turnout and engagement from their most active supporters.

 

The promise to match donations is also a long-used trope in political fundraising emails, but it's impossible to know if campaigns actually deliver on such promises. There is no legal mechanism⁴ to ensure those promised matched funds will be donated, or that they even exist.

 

Trump's promise to match up to $2 million in contributions should be viewed with skepticism, given that he has repeatedly promised to donate money to veterans groups and other assorted⁵ charities and then has either failed to pony⁶ up the funds or has only done so after being outed by the press.

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