新研究揭示贝克汉姆家真正的吸金能力_社会生活

新研究揭示贝克汉姆家真正的吸金能力

文章来源：未知文章作者：enread 发布时间：2015-09-30 06:46 字体： [大中小]　进入论坛

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The Beckham family empire has grown to include lucrative¹ endorsements², modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is.

贝克汉姆家产业帝国的发展已经涵盖了品牌代言、模特签约、以及一两个时尚系列。贝克汉姆的品牌魅力已不是什么秘密。但一项新研究揭示了这个家庭品牌真正的吸金能力。

The marketing³ value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around £500 million, according to the London School of Marketing.

It also translates to earnings⁴ of around £30-£40 million a year for the family.

Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said.

Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million, they added.

But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own.

Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue⁵.

Younger brother Romeo meanwhile has fronted a Burberry Christmas campaign and was credited with driving a 15% sales boost.

David recently added another deal to his collection, signing up to front a clothing line by Trinity, the Hong Kong-based owner of Gieves & Hawkes.

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收听单词发音

1 lucrative
adj.赚钱的，可获利的
参考例句：
He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。 It was not a lucrative profession.那是一个没有多少油水的职业。

2 endorsements
n.背书( endorsement的名词复数 )；（驾驶执照上的）违章记录；（公开的）赞同；（通常为名人在广告中对某一产品的）宣传
参考例句：
He must make much money on those tennis shoe endorsements he does. 他替那些网球鞋珍重广告，就赚了不少钱。来自互联网 But celebrity endorsements remain an important promotional tool for marketers. 尽管如此，邀明星助阵仍是营销人员重要的推广手段之一。来自互联网

3 marketing
n.行销，在市场的买卖，买东西
参考例句：
They are developing marketing network.他们正在发展销售网络。 He often goes marketing.他经常去市场做生意。

4 earnings
n.工资收人；利润，利益，所得
参考例句：
That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。 Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。

5 Vogue
n.时髦，时尚；adj.流行的
参考例句：
Flowery carpets became the vogue.花卉地毯变成了时髦货。 Short hair came back into vogue about ten years ago.大约十年前短发又开始流行起来了。

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