The "Create Your Taste" campaign was launched by the company at the end of June to let people choose ingredients for their burgers from self-ordering kiosks. 

 

Though the customized meal set is much more expensive than McDonald's usual combo, many customers have been attracted and are giving it a try. 

 

"It's a lot of fun, and you can't get it elsewhere. Here, I can choose from a large number of ingredients and leave out those I don't like. I think it's cool and different." 

 

Elsewhere, KFC has teamed up with Chinese e-commerce giant Alibaba to allow customers in Beijing, Shanghai and the province of Zhejiang to pay for their meals using mobile payment tool Alipay. 

 

Many consumers believe the new service will add convenience to their dining experience at KFC restaurants. 

 

"Sometimes I don't have enough cash with me when I am shopping, so I would ask if a store accepts Alipay mobile payment. Whether a shop accepts it affects my decision as to which shop I will visit, as it is more convenient if it does."