Research shows those with higher IQs are usually good-looking, while those with wider faces are usually perceived as being more powerful and successful.

 

There is even evidence that sexual deviancy can be picked up from facial features, with paedophiles more likely to have minor¹ facial flaws.

 

The new evidence means the judgments² we make when we meet strangers - which is usually concluded in less than a tenth of a second - are often accurate.

 

Mark Fetscherin, professor of international business at Rollins College, Florida, has recently found a link between company profits and the shape of its chief executive's face.

 

In his new book, CEO Branding, Mr Fetscherin describes how the executive tended to have wider faces than the average male.

 

A wider face means that the person is viewed as dominant³ and successful, Mr Fetscherin said. He also found a positive link between that shape face and the profits of the company.

 

He told The Sunday Times: 'Facial width-to-height ratio correlates with real world measures of aggressive and ambitious behavior and is associated with a psychological sense of power.'

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