LeTV Sports has recently announced the launch of an Olympic channel that will broadcast live next month's Rio Olympics.

 

乐视体育最近宣布开通奥运频道，直播下月举行的里约奥运会。

 

The announcement was made following LeTV Sports' new partnership¹ with Amway Nutrilite, the vitamin brand, which has itself sponsored Chinese sports teams for the Olympic Games in Sydney. 

 

Liu Jianhong, who used to be a renowned² sports commentator³ with China's Central Television, is now the chief content officer of LeTV Sports. He has revealed that exclusive face-to-face interviews with winners of the game will be part of the content on the channel.

 

"The athletes who have participated in previous Olympic Games all know that they would be blocked within the Olympic village as soon as they arrived there. They merely shuttle between the Olympic village where they are accommodated and the competition venues⁴, and as the games wrapped up, they would directly fly back home without being left anytime for tourism. I understand that athletes are very eager to hang out a little. Hence LeTV Sports will provide athletes with a sightseeing bus, on which athletes may go on with media interviews while observing the beautiful sceneries of Rio de Janeiro."

 

To add more fun to this new channel, some celebrities⁵ are also invited to discuss the game progress.

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