研究:买到特价商品的兴奋感与性爱相当
文章来源:未知 文章作者:meng 发布时间:2010-09-18 03:26 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

Retail1 therapy is often said to make up for a poor love life – and now new research has shown why.

人们常说购物疗法可以弥补一个人感情生活的不幸,如今有新的研究揭示了其中的原因。

A study has discovered that shoppers get the same level of emotional excitement from special offers as they do from sexual arousal(觉醒,激励) .

Researchers have found that bargains make us so deliriously2(极其兴奋地) happy that the brain is turned on to the same level excitement that it gets from sex. And that is why they are such a successful way of selling items from the shelves.

Academics came to the conclusion after measuring brain activity in emotional areas of the mind, while volunteers carried out a number of activities including shopping and watching an erotic film(黄色片) .

They found a coupon3 or free gift with a jar of Marmite or a loaf of Kingsmill bread gave them just as much excitement as the pornography(色情文学) .

Researchers at the University of Westminster, used specialist equipment to monitored eye movements and emotional responses in the body to a series of everyday consumer products in 50 volunteers.

Some featured special promotions5 like a discount coupon scheme or a free gift offer or an association with a favourite character like a Wallace and Gromit campaign. Other everyday groceries in the test featured no special offers and were the normal versions of well known brands.

The researchers used a system called iMotion which measures the body's emotional responses on a scale of one to 10. A high of 10 is the equivalent to severe trauma6(创伤,外伤) which is rarely seen and could be dangerous. But a score of between five and seven is the kind of excitement a body has to erotic(色情的) images such as pornography.

One Marmite promotion4, to get a free audiobook featuring the children's character Horrid7 Henry, registered a scored of up to 5.8 among the consumers. Others including a discount couple for Cravendale milk and a Wallace & Gromit free gift with Kingsmill bread also scored particularly highly among the early results.

The research has been commissioned by The Institute of Promotional Marketing8 and is yet to be completed, it was revealed in trade journal The Grocer.

But the early results suggest the ones which get shoppers most excited in the tests have also been among the most successful commercially.

Colin Harper of the Institute said: "It's early days but these results indicate a correlation9 between high emotional response and sales uplift."



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1 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
2 deliriously 4ab8d9a9d8b2c7dc425158ce598b8754     
adv.谵妄(性);发狂;极度兴奋/亢奋;说胡话
参考例句:
  • He was talking deliriously. 他胡说一通。 来自互联网
  • Her answer made him deliriously happy. 她的回答令他高兴得神魂颠倒。 来自互联网
3 coupon nogz3     
n.息票,配给票,附单
参考例句:
  • The coupon can be used once only.此优惠券只限使用一次。
  • I have a coupon for ten pence off a packet of soap.我有一张优惠券买一盒肥皂可以便宜十便士。
4 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
5 promotions ea6aeb050f871384f25fba9c869cfe21     
促进( promotion的名词复数 ); 提升; 推广; 宣传
参考例句:
  • All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
  • He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。
6 trauma TJIzJ     
n.外伤,精神创伤
参考例句:
  • Counselling is helping him work through this trauma.心理辅导正帮助他面对痛苦。
  • The phobia may have its root in a childhood trauma.恐惧症可能源于童年时期的创伤。
7 horrid arozZj     
adj.可怕的;令人惊恐的;恐怖的;极讨厌的
参考例句:
  • I'm not going to the horrid dinner party.我不打算去参加这次讨厌的宴会。
  • The medicine is horrid and she couldn't get it down.这种药很难吃,她咽不下去。
8 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
9 correlation Rogzg     
n.相互关系,相关,关连
参考例句:
  • The second group of measurements had a high correlation with the first.第二组测量数据与第一组高度相关。
  • A high correlation exists in America between education and economic position.教育和经济地位在美国有极密切的关系。
TAG标签: emotional sex sexual
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