阿里巴巴投资易传媒_财经新闻

阿里巴巴投资易传媒

文章来源：未知文章作者：enread 发布时间：2015-01-14 07:28 字体： [大中小]　进入论坛

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E-commerce giant Alibaba has announced that it will invest at a strategic level in AdChina, a leading digital advertising¹ platform in China, a deal that is expected to enhance Alibaba's flourishing online ad services.

电商巨头阿里巴巴宣布将在战略层面向易传媒（中国一家领先的数字广告平台）投资，该交易将加强阿里巴巴蓬勃的在线广告业务。

Alibaba didn't reveal details of the investment, but according to Sina.com.cn, AdChina will continue to operate independently.

The deal will bring together AdChina and Alibaba's own digital marketing² platform, Alimama, in the hope to eventually popularize big data marketing in the country.

"With rich consumer data generated from our China retail³ marketplaces, we utilize⁴ our proprietary⁵ algorithms to evaluate the quality of advertising inventory⁶ from thousands of publishers and make predictions of click through rates and conversion⁷ rates of online marketing messages," Alibaba once said in its foreign registration⁸ statement filing with the U.S. Securities and Exchange Commission. "This capability⁹ enables sellers to improve consumer targeting efficiency and enhance the return on investments for online marketers."

AdChina runs a self-developed TradingOS platform, which has great potentials with Alibaba's big data processing and cloud computing¹⁰ capabilities¹¹, Sina.com.cn says.

Founded in Silicon¹² Valley in 2007, AdChina is headquartered in Shanghai with offices in Guangzhou and Beijing. According to its website, the company is China's largest multi-screen integrated advertising platform, and covers 97 percent of China's Internet users on a monthly basis through PCs, and 80 percent on mobile terminals.

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收听单词发音

1 advertising
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗? The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 marketing
n.行销，在市场的买卖，买东西
参考例句：
They are developing marketing network.他们正在发展销售网络。 He often goes marketing.他经常去市场做生意。

3 retail
v./n.零售；adv.以零售价格
参考例句：
In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。 These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 utilize
vt.使用，利用
参考例句：
The cook will utilize the leftover ham bone to make soup.厨师要用吃剩的猪腿骨做汤。 You must utilize all available resources.你必须利用一切可以得到的资源。

5 proprietary
n.所有权，所有的；独占的；业主
参考例句：
We had to take action to protect the proprietary technology.我们必须采取措施保护专利技术。 Proprietary right is the foundation of jus rerem.所有权是物权法之根基。

6 inventory
n.详细目录，存货清单
参考例句：
Some stores inventory their stock once a week.有些商店每周清点存货一次。 We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。

7 conversion
n.转化，转换，转变
参考例句：
He underwent quite a conversion.他彻底变了。 Waste conversion is a part of the production process.废物处理是生产过程的一个组成部分。

8 registration
n.登记，注册，挂号
参考例句：
Marriage without registration is not recognized by law.法律不承认未登记的婚姻。 What's your registration number?你挂的是几号？

9 capability
n.能力；才能；(pl)可发展的能力或特性等
参考例句：
She has the capability to become a very fine actress.她有潜力成为杰出演员。 Organizing a whole department is beyond his capability.组织整个部门是他能力以外的事。

10 computing
n.计算
参考例句：
to work in computing 从事信息处理 Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

11 capabilities
n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力
参考例句：
He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。来自辞典例句 Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。来自About Face 3交互设计精髓

12 silicon
n.硅(旧名矽)
参考例句：
This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。 A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。

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