消费者缘何在网上过度分享购物体验
文章来源:未知 文章作者:enread 发布时间:2013-07-27 05:59 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Increased use of digital communication is causing consumers to lose their inhibitions(抑制,压抑) and "overshare" online, according to a new study in the Journal of Consumer Research. "Sharing itself is not new, but consumers now have unlimited1 opportunities to share their thoughts, opinions, and photos, or otherwise promote themselves and their self-image online. Digital devices help us share more, and more broadly, then ever before," writes author Russell W. Belk (York University).
 
Blogging beckons2(召唤,吸引) us to tell all. YouTube's slogan is "Broadcast Yourself." Social media sites ask us "What do you have to Share?" Consumers can rate books, movies, or restaurants online and engage with other consumers on forums3 and on the websites of sellers like Amazon, Yelp4, or IMDB. The possibilities for sharing online are endless and many of the most popular websites and smartphone apps are devoted5 to sharing.
 
This week, the media was abuzz with the news that the 70-year-old Geraldo Rivera had shared a shirtless "selfie" on Twitter. Countless6 celebrities7, from "30 Rock" star Alec Baldwin to Miami Dolphins wide receiver Mike Wallace, have lived to regret controversial tweets. Meanwhile, ordinary consumers routinely post photos online of themselves nude8 or engaged in embarrassing activities.
 
While a limited number of people see our physical selves, a virtually infinite number of people may see our online representations of ourselves. Appearing literally9 or figuratively naked online can come back to haunt consumers in future school and job applications, promotions10, and relationships.
 
"Due to an online disinhibition effect and a tendency to confess to far more shortcomings and errors than they would divulge11 face-to-face, consumers seem to disclose more and may wind up 'oversharing' through digital media to their eventual12 regret," the author concludes.


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1 unlimited MKbzB     
adj.无限的,不受控制的,无条件的
参考例句:
  • They flew over the unlimited reaches of the Arctic.他们飞过了茫茫无边的北极上空。
  • There is no safety in unlimited technological hubris.在技术方面自以为是会很危险。
2 beckons 93df57d1c556d8200ecaa1eec7828aa1     
v.(用头或手的动作)示意,召唤( beckon的第三人称单数 )
参考例句:
  • He sent his ships wherever profit beckons. 他将船队派往赢利的那些地方。 来自辞典例句
  • I believe history beckons again. 我认为现在历史又在召唤了。 来自辞典例句
3 forums 68daf8bdc8755fe8f4859024b3054fb8     
讨论会; 座谈会; 广播专题讲话节目; 集会的公共场所( forum的名词复数 ); 论坛,讨论会,专题讨论节目; 法庭
参考例句:
  • A few of the forums were being closely monitored by the administrators. 有些论坛被管理员严密监控。
  • It can cast a dark cloud over these forums. 它将是的论坛上空布满乌云。
4 yelp zosym     
vi.狗吠
参考例句:
  • The dog gave a yelp of pain.狗疼得叫了一声。
  • The puppy a yelp when John stepped on her tail.当约翰踩到小狗的尾巴,小狗发出尖叫。
5 devoted xu9zka     
adj.忠诚的,忠实的,热心的,献身于...的
参考例句:
  • He devoted his life to the educational cause of the motherland.他为祖国的教育事业贡献了一生。
  • We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。
6 countless 7vqz9L     
adj.无数的,多得不计其数的
参考例句:
  • In the war countless innocent people lost their lives.在这场战争中无数无辜的人丧失了性命。
  • I've told you countless times.我已经告诉你无数遍了。
7 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
8 nude CHLxF     
adj.裸体的;n.裸体者,裸体艺术品
参考例句:
  • It's a painting of the Duchess of Alba in the nude.这是一幅阿尔巴公爵夫人的裸体肖像画。
  • She doesn't like nude swimming.她不喜欢裸泳。
9 literally 28Wzv     
adv.照字面意义,逐字地;确实
参考例句:
  • He translated the passage literally.他逐字逐句地翻译这段文字。
  • Sometimes she would not sit down till she was literally faint.有时候,她不走到真正要昏厥了,决不肯坐下来。
10 promotions ea6aeb050f871384f25fba9c869cfe21     
促进( promotion的名词复数 ); 提升; 推广; 宣传
参考例句:
  • All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
  • He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。
11 divulge ImBy2     
v.泄漏(秘密等);宣布,公布
参考例句:
  • They refused to divulge where they had hidden the money.他们拒绝说出他们把钱藏在什么地方。
  • He swore never to divulge the secret.他立誓决不泄露秘密。
12 eventual AnLx8     
adj.最后的,结局的,最终的
参考例句:
  • Several schools face eventual closure.几所学校面临最终关闭。
  • Both parties expressed optimism about an eventual solution.双方对问题的最终解决都表示乐观。
TAG标签: consumers online share
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