性别年龄与手机品牌选择
文章来源:未知 文章作者:enread 发布时间:2014-03-07 07:39 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Women aged1 40-49 plumped for Samsung (36 percent), rather than Apple as their one true love. For men, however, the tale is quite different. Their preferred provider is Samsung.

对年龄在40-49岁之间的女性而言,苹果产品并不是她们的真爱,其选择三星产品的比例(36%)要高于苹果。然而,对于男性来说,这个故事又大相径庭了。他们的首选是三星产品。
 
When commenters lurch2 to these pages, their lightsabers raised even higher than their voices, they categorize phones in simple terms.
 
The Samsung Galaxy3, is, in an Apple lover's eyes, a big, bad copy of an iPhone.
 
The iPhone, to everyone but an Apple lover, is merely a girlie(色情的) gadget5 with all the technological6 sophistication of a 1980s Barbie.
 
How odd, then, that a piece of research has just appeared before my exclusive eyes to suggest that women prefer an iPhone.
 
The research, sponsored by cache-cleaning specialists KS Mobile, examined, among many aspects, whether there was a gender7 bias8 in phone choice.
 
A fulsome9 45 percent of all the women questioned said that they preferred Apple as their mobile device provider. Just in case you wondered whether there might be some locational kinks here, I will disabuse10 you.
 
Apple was the king, or perhaps queen, in every region of America.
 
The only area in which another brand enjoyed supremacy11 was in one particular age group. Women aged 40-49 plumped for Samsung (36 percent), rather than Apple as their one true love.
 
For men, however, the tale is quite different. Their preferred provider is Samsung. Yes, gentlemen prefer a Galaxy over an iPhone, although not in quite such severe numbers as the women.
 
The top percentage among men was Samsung's 33. However, again there was one outlying age group that didn't want to go along with the male crowd. Men aged 50-59 preferred Apple (34 percent).
 
Overall, Apple was the preferred brand of 39 percent of the respondents, with Samsung still 10 points behind.
 
It is, perhaps, no surprise that these were the two brands that dominated people's lists.
 
However, one statistic12 ought to give hope to MicroNokia and other brands that might aspire13 as they perspire14.
 
Twenty-five percent of these 1,000 respondents didn't have a favorite mobile brand. (The survey was conducted online from February 6 to 10.) More precisely15, this was made up of 27.3 percent of the men and 23.7 percent of the women.
 
That is surely a huge market, whose heart has not been captured and is clearly ready for love.
 
Just to show you how great a chasm16 exists currently between some brands and true consumer affection, in this research a mere4 3 percent of respondents said that Nokia was their preferred brand.
 
Still, Nokia came ahead of BlackBerry (2 percent) and Microsoft (1 percent).
 
When you think of how many phones seem to be produced and reviewed almost daily, it's quite sad that so many of them inspire little to no enthusiasm.
 
Perhaps engineers and marketing17 departments ought to huddle18 more closely and examine what people love and why they love it.
 
Otherwise, Judge Lucy Kohwill spend her whole life listening to Apple and Samsung lawyers drone on about their ultimate righteousness.


点击收听单词发音收听单词发音  

1 aged 6zWzdI     
adj.年老的,陈年的
参考例句:
  • He had put on weight and aged a little.他胖了,也老点了。
  • He is aged,but his memory is still good.他已年老,然而记忆力还好。
2 lurch QR8z9     
n.突然向前或旁边倒;v.蹒跚而行
参考例句:
  • It has been suggested that the ground movements were a form of lurch movements.地震的地面运动曾被认为是一种突然倾斜的运动形式。
  • He walked with a lurch.他步履蹒跚。
3 galaxy OhoxB     
n.星系;银河系;一群(杰出或著名的人物)
参考例句:
  • The earth is one of the planets in the Galaxy.地球是银河系中的星球之一。
  • The company has a galaxy of talent.该公司拥有一批优秀的人才。
4 mere rC1xE     
adj.纯粹的;仅仅,只不过
参考例句:
  • That is a mere repetition of what you said before.那不过是重复了你以前讲的话。
  • It's a mere waste of time waiting any longer.再等下去纯粹是浪费时间。
5 gadget Hffz0     
n.小巧的机械,精巧的装置,小玩意儿
参考例句:
  • This gadget isn't much good.这小机械没什么用处。
  • She has invented a nifty little gadget for undoing stubborn nuts and bolts.她发明了一种灵巧的小工具用来松开紧固的螺母和螺栓。
6 technological gqiwY     
adj.技术的;工艺的
参考例句:
  • A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
  • Today,the pace of life is increasing with technological advancements.当今, 随着科技进步,生活节奏不断增快。
7 gender slSyD     
n.(生理上的)性,(名词、代词等的)性
参考例句:
  • French differs from English in having gender for all nouns.法语不同于英语,所有的名词都有性。
  • Women are sometimes denied opportunities solely because of their gender.妇女有时仅仅因为性别而无法获得种种机会。
8 bias 0QByQ     
n.偏见,偏心,偏袒;vt.使有偏见
参考例句:
  • They are accusing the teacher of political bias in his marking.他们在指控那名教师打分数有政治偏见。
  • He had a bias toward the plan.他对这项计划有偏见。
9 fulsome Shlxd     
adj.可恶的,虚伪的,过分恭维的
参考例句:
  • They tried to please him with fulsome compliments and extravagant gifts.他们想用溢美之词和奢华的礼品来取悦他。
  • Newspapers have been fulsome in their praise of the former president.报纸上对前总统都是些溢美之词。
10 disabuse yufxb     
v.解惑;矫正
参考例句:
  • Let me disabuse of that foolish prejudices.让我消除那个愚蠢的偏见。
  • If you think I'm going to lend you money,I must disabuse you of that wrong idea.你若认为我会借钱给你,我倒要劝你打消那念头。
11 supremacy 3Hzzd     
n.至上;至高权力
参考例句:
  • No one could challenge her supremacy in gymnastics.她是最优秀的体操运动员,无人能胜过她。
  • Theoretically,she holds supremacy as the head of the state.从理论上说,她作为国家的最高元首拥有至高无上的权力。
12 statistic QuGwb     
n.统计量;adj.统计的,统计学的
参考例句:
  • Official statistics show real wages declining by 24%.官方统计数字表明实际工资下降了24%。
  • There are no reliable statistics for the number of deaths in the battle.关于阵亡人数没有可靠的统计数字。
13 aspire ANbz2     
vi.(to,after)渴望,追求,有志于
参考例句:
  • Living together with you is what I aspire toward in my life.和你一起生活是我一生最大的愿望。
  • I aspire to be an innovator not a follower.我迫切希望能变成个开创者而不是跟随者。
14 perspire V3KzD     
vi.出汗,流汗
参考例句:
  • He began to perspire heavily.他开始大量出汗。
  • You perspire a lot when you are eating.你在吃饭的时候流汗很多。
15 precisely zlWzUb     
adv.恰好,正好,精确地,细致地
参考例句:
  • It's precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。
  • The man adjusted very precisely.那个人调得很准。
16 chasm or2zL     
n.深坑,断层,裂口,大分岐,利害冲突
参考例句:
  • There's a chasm between rich and poor in that society.那社会中存在着贫富差距。
  • A huge chasm gaped before them.他们面前有个巨大的裂痕。
17 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
18 huddle s5UyT     
vi.挤作一团;蜷缩;vt.聚集;n.挤在一起的人
参考例句:
  • They like living in a huddle.他们喜欢杂居在一起。
  • The cold wind made the boy huddle inside his coat.寒风使这个男孩卷缩在他的外衣里。
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