茶饮可能将在美国流行
文章来源:未知 文章作者:enread 发布时间:2013-11-03 05:22 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
AS ANY foreigner can tell you, Americans love their coffee. It is a watered-down percolation1 compared with the eye-twitchingly strong varieties sold in little thimbles in many European cafés, but it is coffee nonetheless. A decent cup of tea, however, has been harder to find, though that is about to change.

正如任何外国人可以告诉你的一样,美国人热爱咖啡。相比欧洲咖啡馆里可以令人眼花缭乱各式各样的小包装,美国的咖啡是用水稀释的滤煮法,不过这也是咖啡。然而,人们很难找到像样的一杯茶,但这种情况即将改变。
 
With a shop on what seems like every urban corner, Starbucks is such a fixture2 in American life that you gauge3 a neighbourhood by how near you are to one of its coffee houses. Yet when it first started operating in 1971 it was known as "Starbucks Coffee, Tea and Spice". In those very early days, 27 different kinds of loose-leaf teas were scooped4 from its store at Pike Place Market in Seattle. As it expanded it focused on coffee, retaining only a small offering of tea behind its counters.
 
Times were tough for tea aficionados5(狂热爱好者) parching6 for their favourite cuppa(一杯茶) during the coffee boom, until 1997, when Teavana opened its first premises7 in Atlanta. It quickly grew, eventually selling a wide range of fine teas and tea paraphernalia8 in its 300 locations, though it mostly sells loose-leaf tea (you can also get a brew9 if you are prepared to wait). Then in 2003 Argo Tea was founded in an up-market neighbourhood in Chicago and is to tea what Starbucks is to coffee. Dotted around the country its stores are temples for tea drinkers, even carrying tea-flavoured food.
 
Tea is the second-most popular beverage10(饮料) in the world, after water. But most Americans still prefer to drink it iced, in many varieties, and have so far taken a different approach to hot tea. Coffee is part of the morning ritual to get going, iced tea is consumed with lunch, and in the evening botanicals(植物萃取类) and infusions11, such as camomile(甘菊), are drunk. Loose-leaf teas, so familiar in much of the the rest of the world, have not been that popular since 324 tea chests were dumped into Boston harbour in 1773.
 
But tastes change and interest in drinking hot tea is rising. Last year Starbucks paid $620m for Teavana and together they plan to take on the $90 billion "global hot and iced-tea category". Starbucks is opening its first Teavana-branded tea house that will sell hot tea (but no coffee) on October 24th, in New York's Upper East Side. Cliff Burrows12, the group president of Starbucks, thinks that buying Teavana will help it tap the growing market for drinking tea in many flavours and varieties. One reason for the brewing13 interest is that the younger generation, the millennials, have travelled to more exotic climes(气候,地方) and discovered the world's favourite drink.
 
Like coffee and chocolate, teas have a rich history and background that the new stores will capitalise on. Mr Burrows was drinking a monkey-picked oolong as we spoke14 over the phone. (Starbucks has also come up with several other rather whizzy modern interpretations15 of tea, such as sparkling silver-needle iced tea and sparkling golden monkey.) Argo has done well selling hot tea to drink, but Starbucks is a force to be reckoned with. At the end of the year, when a second Starbucks tea house opens, in Seattle, it will become clearer whether Americans are ready to fall in love with tea again. And to give a (kind of) definitive16 ruling on the subject, Starbucks's Mr Burrows thinks those who use milk in their tea should put it in after the tea has been poured into the cup, not before.


点击收听单词发音收听单词发音  

1 percolation 766e454de7819792a2c54a57104a44d4     
n.过滤,浸透;渗滤;渗漏
参考例句:
  • This corresponds to the percolation phase of the drying mechanism. 这相当于干化机理的渗滤阶段。 来自辞典例句
  • The percolation clusters with various occupying probability are constructed. 构造了具有不同占据概率的逾渗集团。 来自互联网
2 fixture hjKxo     
n.固定设备;预定日期;比赛时间;定期存款
参考例句:
  • Lighting fixture must be installed at once.必须立即安装照明设备。
  • The cordless kettle may now be a fixture in most kitchens.无绳电热水壶现在可能是多数厨房的固定设备。
3 gauge 2gMxz     
v.精确计量;估计;n.标准度量;计量器
参考例句:
  • Can you gauge what her reaction is likely to be?你能揣测她的反应可能是什么吗?
  • It's difficult to gauge one's character.要判断一个人的品格是很困难的。
4 scooped a4cb36a9a46ab2830b09e95772d85c96     
v.抢先报道( scoop的过去式和过去分词 );(敏捷地)抱起;抢先获得;用铲[勺]等挖(洞等)
参考例句:
  • They scooped the other newspapers by revealing the matter. 他们抢先报道了这件事。 来自《简明英汉词典》
  • The wheels scooped up stones which hammered ominously under the car. 车轮搅起的石块,在车身下发出不吉祥的锤击声。 来自《简明英汉词典》
5 aficionados 54e9eaccecb5f096c86d6db20d07e644     
n.酷爱…者,…迷( aficionado的名词复数 ); 爱看斗牛的人
参考例句:
  • West Coast aficionados of postwar coffee-shop architecture(Karal Ann Marling) 西海岸战后咖啡店式建筑的狂热追随者(卡拉尔安马林) 来自互联网
  • Clay developed a radical style which appalled boxing aficionados. 克莱发展出一种震惊拳击迷的全新风格。 来自互联网
6 parching 43810779210f2013d9552cbb709f225d     
adj.烘烤似的,焦干似的v.(使)焦干, (使)干透( parch的现在分词 );使(某人)极口渴
参考例句:
  • A burning forehead, and a parching tongue. 没有炽热的头脑,焦渴的嘴唇。 来自互联网
7 premises 6l1zWN     
n.建筑物,房屋
参考例句:
  • According to the rules,no alcohol can be consumed on the premises.按照规定,场内不准饮酒。
  • All repairs are done on the premises and not put out.全部修缮都在家里进行,不用送到外面去做。
8 paraphernalia AvqyU     
n.装备;随身用品
参考例句:
  • Can you move all your paraphernalia out of the way?你可以把所有的随身物品移开吗?
  • All my fishing paraphernalia is in the car.我的鱼具都在汽车里。
9 brew kWezK     
v.酿造,调制
参考例句:
  • Let's brew up some more tea.咱们沏些茶吧。
  • The policeman dispelled the crowd lest they should brew trouble.警察驱散人群,因恐他们酿祸。
10 beverage 0QgyN     
n.(水,酒等之外的)饮料
参考例句:
  • The beverage is often colored with caramel.这种饮料常用焦糖染色。
  • Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。
11 infusions a599e37c1db9952bb8bd450f8702ce2e     
n.沏或泡成的浸液(如茶等)( infusion的名词复数 );注入,注入物
参考例句:
  • Intravenous infusions are also used to administer medications. 静脉输液也可作为一种给药方法。 来自辞典例句
  • INTERPRETATION: GKI infusions significantly reduced plasma glucose concentrations and blood pressure. 结论:静脉滴注GKI显著降低血压和血糖浓度。 来自互联网
12 burrows 6f0e89270b16e255aa86501b6ccbc5f3     
n.地洞( burrow的名词复数 )v.挖掘(洞穴),挖洞( burrow的第三人称单数 );翻寻
参考例句:
  • The intertidal beach unit contains some organism burrows. 潮间海滩单元含有一些生物潜穴。 来自辞典例句
  • A mole burrows its way through the ground. 鼹鼠会在地下钻洞前进。 来自辞典例句
13 brewing eaabd83324a59add9a6769131bdf81b5     
n. 酿造, 一次酿造的量 动词brew的现在分词形式
参考例句:
  • It was obvious that a big storm was brewing up. 很显然,一场暴风雨正在酝酿中。
  • She set about brewing some herb tea. 她动手泡一些药茶。
14 spoke XryyC     
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说
参考例句:
  • They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
  • The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。
15 interpretations a61815f6fe8955c9d235d4082e30896b     
n.解释( interpretation的名词复数 );表演;演绎;理解
参考例句:
  • This passage is open to a variety of interpretations. 这篇文章可以有各种不同的解释。 来自《简明英汉词典》
  • The involved and abstruse passage makes several interpretations possible. 这段艰涩的文字可以作出好几种解释。 来自《现代汉英综合大词典》
16 definitive YxSxF     
adj.确切的,权威性的;最后的,决定性的
参考例句:
  • This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
  • No one has come up with a definitive answer as to why this should be so.至于为什么该这样,还没有人给出明确的答复。
TAG标签: tea coffee Starbucks
发表评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:点击我更换图片