公司名字对投资者影响很大
文章来源:未知 文章作者:enread 发布时间:2017-08-04 07:10 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
As if having an awesome1 product isn't hard enough: A study published in the peer-reviewed academic journal Venture Capital has found that a startup's name can seriously affect how a company is perceived by investors2.
 
拥有一款出色的产品似乎还不够难,同行评议学术期刊《风险资本》上刊登的一项研究发现,一家初创公司的名字会影响投资者对该公司的印象。
 
Names are easily pronounced, such as Uber and Lyft, are preferred by both early and late stage investors. They tend to be offered more money, whether its through crowd funders, angel investors, VCs or IPO investors.
 
Uniqueness is also virtue3, but only with early-stage investors. The study found that since very little is known about a company in the early stages, unique names give the impression there is something special about the company.
 
Difficult names "evoke4 cues of unfamiliarity5 and create a perception of high novelty, which is valued by these pre-venture stage investors," according to the study.
 
But don't go registering for that unintelligible6 URL just yet: The novelty wears off by later stages, when unique names can make investors feel uncomfortable.
 
Think about now-shuttered companies like Xobni, which was purchased in 2013 by Yahoo for $60 million, before being shut down just one year later. Then there are other departed startups like Oooooc, and Bawte.
 
There is just not much of a benefit to having a unique name in later stages, according to the study. Investors looking at a company after it's proven to be successful -- around the time of an IPO, for example -- care more about accurate valuation, so linguistics7 have less of an impact on financing outcomes.


点击收听单词发音收听单词发音  

1 awesome CyCzdV     
adj.令人惊叹的,难得吓人的,很好的
参考例句:
  • The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.
2 investors dffc64354445b947454450e472276b99     
n.投资者,出资者( investor的名词复数 )
参考例句:
  • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
  • a cash bonanza for investors 投资者的赚钱机会
3 virtue BpqyH     
n.德行,美德;贞操;优点;功效,效力
参考例句:
  • He was considered to be a paragon of virtue.他被认为是品德尽善尽美的典范。
  • You need to decorate your mind with virtue.你应该用德行美化心灵。
4 evoke NnDxB     
vt.唤起,引起,使人想起
参考例句:
  • These images are likely to evoke a strong response in the viewer.这些图像可能会在观众中产生强烈反响。
  • Her only resource was the sympathy she could evoke.她以凭借的唯一力量就是她能从人们心底里激起的同情。
5 unfamiliarity Dkgw4     
参考例句:
  • And unfamiliarity with a new electoral system may also deter voters. 而对新的选举体系的不熟悉,也会妨碍一些选民投票。 来自互联网
  • Her temporary shyness was due to her unfamiliarity with the environment. 她暂时的害羞是因为对环境不熟悉。 来自互联网
6 unintelligible sfuz2V     
adj.无法了解的,难解的,莫明其妙的
参考例句:
  • If a computer is given unintelligible data, it returns unintelligible results.如果计算机得到的是难以理解的数据,它给出的也将是难以理解的结果。
  • The terms were unintelligible to ordinary folk.这些术语一般人是不懂的。
7 linguistics f0Gxm     
n.语言学
参考例句:
  • She plans to take a course in applied linguistics.她打算学习应用语言学课程。
  • Linguistics is a scientific study of the property of language.语言学是指对语言的性质所作的系统研究。
TAG标签: company names investors
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