试衣镜可能会降低顾客的购买欲
文章来源:未知 文章作者:enread 发布时间:2016-07-06 09:25 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Mirrors are being removed from changing rooms in some of Britain's biggest shopping centres after new research revealed they make customers more "body conscious".
 
一项新的研究表明,试衣镜使得顾客对自己的身材更在意,因此英国一些最大的购物中心正在移除试衣间里的镜子。
 
Almost three-quarters of British women (71 percent) are put off buying clothes after they have tried them on in front of a changing room mirror, a survey found.
 
More than half of woman (52 percent) are left feeling down after seeing themselves in the mirror, the research discovered.
 
And a fifth (22 percent) of women will only allow close friends and family to see them try on clothes in a changing room.
 
Retail1 giant Hammerson is now taking down mirrors from its Birmingham Bullring, Bristol Cabot Circus and Croydon Centrale malls in a bid to boost the confidence of female shoppers.
 
Alex Thomas, regional marketing2 manager for Hammerson, said: "One of the main reasons people come to our shopping centres is to buy clothes, whether that be a brand new wardrobe or a one off item for a special occasion.
 
"We want to ensure that everyone feels comfortable and confident when trying on clothes, so that's why we're trialling banning the mirrors.
 
"We hope that women in particular will try something on and feel gorgeous and glamorous3. Hopefully this will be a success and we can roll it out across our shopping centres for the summer."


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1 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
2 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 glamorous ezZyZ     
adj.富有魅力的;美丽动人的;令人向往的
参考例句:
  • The south coast is less glamorous but full of clean and attractive hotels.南海岸魅力稍逊,但却有很多干净漂亮的宾馆。
  • It is hard work and not a glamorous job as portrayed by the media.这是份苦差,并非像媒体描绘的那般令人向往。
TAG标签: People clothes mirrors
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