Scientists at the University of Bristol found that having 'one large glass of wine' increases 'facial flushing' and 'confidence', making the drinker 'more attractive' to others and more likely to 'get lucky'.

 

Researchers quizzed 40 heterosexual male and female students and asked them to rate the attractiveness of three groups of people who were sober, tipsy and drunk.

 

The study found that tipsy people, who had downed one large 250ml glass of 14 per cent wine - that's one-third of the bottle - were consistently voted as the 'most attractive'.

 

Sober subjects and those who had 'had a few too many' were rated as far less attractive than a 'tipsy' subject.

 

Academics have previously¹ confirmed the existence of the 'beer goggles²' phenomenon - in which boozers find other people more attractive after several drinks.

 

This new study, however, is the first time it had been shown that the drinker themselves actually 'becomes more attractive' to others, in an experiment dubbed³ 'reverse beer goggles'.

 

The study found that alcohol had a 'positive pulling power', but only if the subject was 'not hammered'.

 

It states that booze 'mimics⁴' how a person's body 'demonstrates it is healthy and attractive to attract potential mates' and that facial flushing is perceived by others as 'healthy and attractive'.

 

Alcohol also makes people seem in a 'more positive or jolly mood' and encourages people to 'relax' and give off 'positive' signals, such as smiling - increasing their attractiveness levels.

 

The study states: 'In addition to perceiving others as more attractive, an alcohol consumer may also be perceived by others as more attractive, and therefore receive greater sexual interest from potential mates.

 

'An increase in such attention from others may also positively⁵ reinforce alcohol consumption, particularly in social contexts.'

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