广告收入不稳定影响谷歌股价
文章来源:未知 文章作者:enread 发布时间:2014-04-17 08:02 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Shares in Google have dropped 5% despite the technology giant reporting a first-quarter profit rise of 3%.

2014年第一季度谷歌利润增长3%,但是股价却下跌5%。
 
Profits were $3.45bn, but investors1 are preoccupied2 by Google's inability to maintain advertising3 prices.
 
A widely watched measure, the average "cost per click", was down 9% from a year earlier.
 
Another weak spot highlighted in the report was the firm's discounted sale of Motorola Mobility4 to Lenovo.
 
Google sold the smartphone maker5 to Lenovo in January for close to $3bn, after paying $12.5bn for the firm less than two years ago.
 
Despite investors' reaction, Google's chief executive, Larry Page, was upbeat: "We completed another great quarter," he said in a statement.
 
"We got lots of product improvements done, especially on mobile. I'm also excited with progress on our emerging businesses."
 
However, Google continues to struggle with its ability to charge advertisers higher prices for mobile ads, which are increasingly important with more and more consumers accessing Google's browser6 through their smartphones.
 
Advertisers have proven reluctant to pay as much for ads on mobile screens compared to Google's bread-and-butter desktop7 ads, which have been the main revenue generator8 at the firm.
 
Rates for mobile ads can be half as much as on personal computers, according to Needham & Co analyst9 Kerry Rice.
 
However, Google expects mobile ad prices to catch up with PCs eventually as it becomes easier for consumers to buy products using mobile devices, Google chief business officer Nikesh Arora said.


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1 investors dffc64354445b947454450e472276b99     
n.投资者,出资者( investor的名词复数 )
参考例句:
  • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
  • a cash bonanza for investors 投资者的赚钱机会
2 preoccupied TPBxZ     
adj.全神贯注的,入神的;被抢先占有的;心事重重的v.占据(某人)思想,使对…全神贯注,使专心于( preoccupy的过去式)
参考例句:
  • He was too preoccupied with his own thoughts to notice anything wrong. 他只顾想着心事,没注意到有什么不对。
  • The question of going to the Mount Tai preoccupied his mind. 去游泰山的问题盘踞在他心头。 来自《简明英汉词典》
3 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 mobility H6rzu     
n.可动性,变动性,情感不定
参考例句:
  • The difference in regional house prices acts as an obstacle to mobility of labour.不同地区房价的差异阻碍了劳动力的流动。
  • Mobility is very important in guerrilla warfare.机动性在游击战中至关重要。
5 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
6 browser gx7z2M     
n.浏览者
参考例句:
  • View edits in a web browser.在浏览器中看编辑的效果。
  • I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。
7 desktop sucznX     
n.桌面管理系统程序;台式
参考例句:
  • My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
  • Do you know which one is better,a laptop or a desktop?你知道哪一种更好,笔记本还是台式机?
8 generator Kg4xs     
n.发电机,发生器
参考例句:
  • All the while the giant generator poured out its power.巨大的发电机一刻不停地发出电力。
  • This is an alternating current generator.这是一台交流发电机。
9 analyst gw7zn     
n.分析家,化验员;心理分析学家
参考例句:
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
TAG标签: Google profit Lenovo
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