庞蒂亚克宣告破产
文章来源:未知 文章作者:meng 发布时间:2010-11-01 06:46 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

Pontiac - one of the US car industry's most iconic brands - has finally gone out of business.

庞蒂亚克——美国汽车工业标志性品牌之一——最终宣告破产。

The GTO transformed Pontiac into a muscle car brand
The GTO transformed Pontiac into a muscle car brand

It happened a year after its parent company General Motors announced its shutdown in a major restructuring.

Set-up in 1926, Pontiac came to embody1 the image of the American muscle-car, with hugely popular models like the Bonneville, GTO and Firebird TransAm.

The cars featured in Hollywood movies in the 1960s-70s. But sales had been in decline since the 1980s.

Finally, GM's catastrophic financial problems spelt the brand's demise3(死亡,终结) .

Terminal decline

From its roots in the Michigan city of Pontiac in the 1920s, the brand was aimed at the working class.

It almost died three decades later but was revived by GM when the company linked the car to drag racing4 and it acquired the muscle image, the BBC's Peter Bowes in Los Angeles reports.

The ready to race GTO, with a powerful V8 engine under the bonnet5(发动机罩) , helped the brand thrive in the 1960s, our correspondent says.

In 1968, Pontiac's sales hit nearly one million - a feat2 never to be repeated again.

The company's profile went global in the 1970s when Burt Reynolds drove a black and gold Firebird in the hit film Smokey and the Bandit.

But in the late 1990s General Motors began to cut back on its performance image and mechanical problems with some of the later models damaged the company's reputation with people who bought sports cars.

And in recent years - with GM's troubles - Pontiac had been in terminal decline.

In the end, it was a changing market, declining sales and a brutal6 restructuring at GM that brought the curtain down on Pontiac.

GM had to rescue itself from bankruptcy7 and Pontiac was one of the victims.



点击收听单词发音收听单词发音  

1 embody 4pUxx     
vt.具体表达,使具体化;包含,收录
参考例句:
  • The latest locomotives embody many new features. 这些最新的机车具有许多新的特色。
  • Hemingway's characters plainly embody his own values and view of life.海明威笔下的角色明确反映出他自己的价值观与人生观。
2 feat 5kzxp     
n.功绩;武艺,技艺;adj.灵巧的,漂亮的,合适的
参考例句:
  • Man's first landing on the moon was a feat of great daring.人类首次登月是一个勇敢的壮举。
  • He received a medal for his heroic feat.他因其英雄业绩而获得一枚勋章。
3 demise Cmazg     
n.死亡;v.让渡,遗赠,转让
参考例句:
  • He praised the union's aims but predicted its early demise.他赞扬协会的目标,但预期这一协会很快会消亡。
  • The war brought about the industry's sudden demise.战争道致这个行业就这么突然垮了。
4 racing 1ksz3w     
n.竞赛,赛马;adj.竞赛用的,赛马用的
参考例句:
  • I was watching the racing on television last night.昨晚我在电视上看赛马。
  • The two racing drivers fenced for a chance to gain the lead.两个赛车手伺机竞相领先。
5 bonnet AtSzQ     
n.无边女帽;童帽
参考例句:
  • The baby's bonnet keeps the sun out of her eyes.婴孩的帽子遮住阳光,使之不刺眼。
  • She wore a faded black bonnet garnished with faded artificial flowers.她戴着一顶褪了色的黑色无边帽,帽上缀着褪了色的假花。
6 brutal bSFyb     
adj.残忍的,野蛮的,不讲理的
参考例句:
  • She has to face the brutal reality.她不得不去面对冷酷的现实。
  • They're brutal people behind their civilised veneer.他们表面上温文有礼,骨子里却是野蛮残忍。
7 bankruptcy fPoyJ     
n.破产;无偿付能力
参考例句:
  • You will have to pull in if you want to escape bankruptcy.如果你想避免破产,就必须节省开支。
  • His firm is just on thin ice of bankruptcy.他的商号正面临破产的危险。
TAG标签: car GM Pontiac
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