China Mobile inks deal with News Corp_财经新闻

China Mobile inks deal with News Corp

文章来源：文章作者：发布时间：2006-11-13 08:05 字体： [大中小]　进入论坛

(单词翻译:双击或拖选)

Nov.13 - US media giant News Corp on Saturday clinched¹ a deal with China Mobile, the world's biggest mobile phone operator by subscribers, to jointly³ tap into China's mobile music market.

The two firms will launch a wireless⁴ platform to enable music fans to upload their own music onto a website.

China Mobile will launch a service in its mobile Internet that enables mobile phone users to download the songs and vote for their favourites.

The name and address of the website were not released.

Channel [V] and Star TV, operated by News Corp, will produce music videos for the best songs as voted by Chinese Internet users and music professionals.

The deal marks a significant step for News Corp, which has been working hard to crack China's lucrative⁵ entertainment market. Expansion in the past few years has been slow largely due to regulatory hurdles⁶.

News Corp earlier sold a 19.9 per cent stake in Phoenix⁷ Satellite Television, a China-focused broadcaster, to the State parent of Hong Kong-listed China Mobile Ltd.

Industry observers say News Corp, controlled by Rupert Murdoch, is taking a new approach to the Chinese market.

The firm earlier this month said it was seeking to form a joint² venture in China to launch a version of its popular MySpace social networking site.

Murdoch's wife, Wendi Deng, who was born in China, is said to be leading the efforts.

And rumours⁸ have been swirling⁹ that News Corp is in talks to buy wireless service providers (SPs) in China.

Murdoch and China Mobile Chairman Wang Jianzhou attended a launch ceremony for the wireless music platform, but could not be reached for comment.

The deal with News Corp also marks an increasing penetration¹⁰ into the music production market for China Mobile.

The firm in July launched a music club, partnering with major record companies such as Universal, EMI, Warner and Sony BMG, to offer a one-stop service to China Mobile subscribers including copyrighted music downloads and sharing.

Gao Nianshu, an official in charge of China Mobile's data services, said the alliance with News Corp will help China Mobile develop more music offerings, considered key to wooing young customers.

China's traditional music market was worth 1.65 billion yuan (US$209 million) last year, according to Beijing-based research firm Analysys International.

Shanghai-based iResearch estimated the mobile music market in China was worth 2.6 billion yuan (US$325 million) last year, compared to 1.58 billion yuan (US$198 million) in 2004.

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收听单词发音

1 clinched
v.（尤指两人）互相紧紧抱[扭]住( clinch的过去式和过去分词 )；解决（争端、交易），达成（协议）
参考例句：
The two businessmen clinched the deal quickly. 两位生意人很快达成了协议。来自《简明英汉词典》 Evidently this information clinched the matter. 显然，这一消息使问题得以最终解决。来自辞典例句

2 joint
adj.联合的，共同的；n.关节，接合处；v.连接，贴合
参考例句：
I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。 We wrote a letter in joint names.我们联名写了封信。

3 jointly
ad.联合地，共同地
参考例句：
Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。 She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。

4 wireless
adj.无线的；n.无线电
参考例句：
There are a lot of wireless links in a radio.收音机里有许多无线电线路。 Wireless messages tell us that the ship was sinking.无线电报告知我们那艘船正在下沉。

5 lucrative
adj.赚钱的，可获利的
参考例句：
He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。 It was not a lucrative profession.那是一个没有多少油水的职业。

6 hurdles
n.障碍( hurdle的名词复数 )；跳栏；（供人或马跳跃的）栏架；跨栏赛
参考例句：
In starting a new company, many hurdles must be crossed. 刚开办一个公司时，必须克服许多障碍。来自《简明英汉词典》 There are several hurdles to be got over in this project. 在这项工程中有一些困难要克服。来自辞典例句

7 phoenix
n.凤凰，长生(不死)鸟；引申为重生
参考例句：
The airline rose like a phoenix from the ashes.这家航空公司又起死回生了。 The phoenix worship of China is fetish worship not totem adoration.中国凤崇拜是灵物崇拜而非图腾崇拜。

8 rumours
n.传闻( rumour的名词复数 )；风闻；谣言；谣传
参考例句：
The rumours were completely baseless. 那些谣传毫无根据。 Rumours of job losses were later confirmed. 裁员的传言后来得到了证实。

9 swirling
v.旋转，打旋( swirl的现在分词 )
参考例句：
Snowflakes were swirling in the air. 天空飘洒着雪花。来自《现代汉英综合大词典》 She smiled, swirling the wine in her glass. 她微笑着，旋动着杯子里的葡萄酒。来自辞典例句

10 penetration
n.穿透，穿人，渗透
参考例句：
He is a man of penetration.他是一个富有洞察力的人。 Our aim is to achieve greater market penetration.我们的目标是进一步打入市场。

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