The latest tally¹ of stats show sales at the Palace Museum, better known as the Forbidden City, in Beijing reached 1.5 billion yuan (around 221 million USD) in 2017, said Shan Jixiang, the museum curator during the Yabuli China Entrepreneurs Forum².

 

故宫博物院院长单霁翔亚布里中国企业家论坛上透露，2017年故宫文创收入15亿元（约2.21亿美元）。

 

"The number is bigger than the annual income of 1,500 listed companies on the mainland's A share market," said Shan.

 

The Palace Museum began selling souvenirs and other peripheral³ products on Alibaba's Taobao in October 2010.

 

Statistics shows the number of cultural and creative products available for sale at the Palace Museum increased from 195 in 2013 to 9,170 in 2016.

 

"The income from the cultural and creative industries has made it possible for the Palace Museum to hold 60,000 educational activities in 2018," said Shan.

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