19-05-10 The Chinese Brands Strategic Association was launched in Beijing on Friday. 中国品牌强国战略联盟周五在北京成立。 The association aims to help Chinas independently-owned enterprises pursue high-quality development. It was launched by China Media Grou...

17-06-08 Chinese internet portal Tencent has cracked the top 10 of the worlds 100 most valuable brands, according to an annual ranking. 中国互联网门户站腾讯网已进入全球100最具价值品牌前十名。 The 2017 Top 100 Most Valuable Global Brands was released on Tuesd...

17-02-08 China will increase policy support for its century-old traditional brands as many of them are struggling amid a rapidly changing domestic market. 中国将加大对有百年历史传统品牌的政策支持，其中的一些品牌在迅速变化的国内市场中苦苦挣扎。 The Ministry o...

17-02-07 Three Chinese brands, OPPO, Huawei and Vivo, outperformed Apple and Xiaomi to become the top three smartphone vendors in China in terms of shipments in 2016. 2016年中国手机品牌OPPO、华为和Vivo的出货量超过苹果和小米成为前三甲。 For the first time, OP...

16-06-28 World Brand Lab recently released its annual Chinas 500 Most Valuable Brands list in Beijing, nominating State Grid, Tencent and ICBC in the top three spots. 世界品牌实验室近期在北京发布了年度中国500最具价值品牌，国家电网、腾讯和中国工商银行位列前三...

15-08-26 Advertainment , a portmanteau of the advertising and entertainment, refers to the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands, such as product placement in a film or sponsorship for a t...

12-09-19 Chinsumer , a blend of Chinese and consumer, refers to generous Chinese consumers who spend a lot on brand name products when travelling abroad. Chinsumer，就是Chinese(中国人)与consumer(消费者)的合成词，可以翻译为中国购物狂，指出国旅游时出手大方，购...

11-09-15 Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's why a Budweiser barbecue...

11-07-04 Sony has been ranked top in a survey of Asia's most valuable brands by the marketing magazine Campaign. 营销杂志《Campaign》的一项调查显示，索尼被誉为亚洲最有价值的品牌。 The company gained the top spot despite hacking attacks earlier this year that...

10-11-16 Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider ― religious faith ― on which to build the...