Since the mid-1980s, unrestrained household spending has damaged American family finances -- despite the fact that globalization and technological¹ change have caused consumer prices to fall widely, says Queens College sociologist² Joseph Nathan Cohen. In his paper, "The Myth of America's 'Culture of Consumerism': Policy May Help Drive American Household's Fraying³ Finances," which Cohen will present at the 108th Annual Meeting of the American Sociological Association, he examines the factors that keep American families from tightening⁴ their belts. A brief summary:

 

• Household spending on goods that fulfill⁵ pleasure, self-esteem, or social status needs have generally been falling, including personal care items, apparel, home furnishings, and automobiles⁶.

 

• However, consumption spending has risen most in four product categories that shape families' health, safety, and economic viability⁷: health care, education, housing, and commuting⁸ costs.

 

• Prices in these four product markets have greatly outpaced both wages and prices in general.

 

• Americans may be systematically⁹ pressed to overspend on housing because access to better schools, public services, and transportation infrastructure¹⁰ varies considerably¹¹ across communities, and better-heeled communities often restrict affordable¹² housing developments. Americans may face a relatively¹³ high well-being¹⁴ penalty for living in more modestly-priced homes.

 

• Compared to other highly-developed countries, the U.S. does considerably less to control the personal financial burden borne by households to ensure access to these products and services essential to well-being.

 

• Soaring tuition and health care costs are not the principal drivers of household financial distress¹⁵, but they constitute the fastest-growing problem.

 

• Cohen argues that our penchant¹⁶ to blame household spending problems on wastefulness¹⁷ or frivolities obscures the fact that Americans increasingly face a lose-lose dilemma¹⁸ in which they must choose between sustainable finances and access to quality schools, child care, medical care, public safety, and employment opportunities.

 

Cohen, a Canadian with a business background who studied at Princeton (Ph.D. sociology, 2007), also examines how other countries tackle the provision of essential services in different and potentially less financially damaging ways. "Canada's policies control the personal financial burden of accessing essential services, which might be why household finances are in better shape there," he says.

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