Friendvertising is the use of social media website 'friends' to disseminate¹ video adverts² for products. Some videos have an apparently³ good message that people want to share and others are heart-warming or funny, but all are covert⁴ brand endorsements⁵.

 

“朋友圈营销”是借助社交网站上的“好友”来散播产品的视频广告。有些视频中包含一些人们想分享的正面信息，还有的视频或温情或搞笑，但所有这些视频都是暗中为某个品牌代言。

 

Example:

 

Is your friend an unpaid⁶ branding enthusiast⁷? 'Friendvertising' is the latest trick by marketers who want you to sell their brand.

你的朋友是不收报酬的品牌推广热心人吗？“朋友圈推广”是营销者推广品牌的最新伎俩。