算法对网购体验的影响
文章来源:未知 文章作者:enread 发布时间:2022-05-18 08:30 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
网上购物即方便又快捷,但在 “大数据杀熟” 的时代,你能确定是自己而不是算法在引导你的选择吗?算法有何利弊?它是否会影响消费者看到的广告?
 
For many of us, online shopping has made the process of purchasing goods a far simpler and more fluid process. No longer do we have to head to the shops to browse1 and peruse2 various objects, wandering round endless aisles3, before finally settling for the first thing we saw. These days, we find the item we want or need online, click on it, and check out its description and user reviews. If it fits the bill, we send it to our basket and pay. There seems to be a wealth of options at our fingertips. But how do we know the options that pop up in front of us really are the best deals. And how might algorithms help or hinder us?
 
Algorithms, simply put, are mathematical instructions which tell the computer how to solve problems. When shopping is involved, what is the problem they solve? Well, the algorithms instruct the computer which adverts4 to show and which products a user is most likely to splash the cash on. By analysing things we've previously5 bought or looked at, the algorithm can predict what goods we're most likely to be enticed6 by. For some people, the idea of something guessing your preferences could sound a bit intimidating7. But first, let's look at the positives.
 
Time is an important thing – something we don't want to waste too much of. By telling the computer to show us adverts for things we are interested in, it can save us a lot of time sifting8 through things or services that don't match our criteria9. They can also help us find the best deals.
 
However, there are some people who have concerns about the impact of algorithms on our shopping experience. It is possible that algorithms may only select options from a limited number of brands, or may favour products from certain companies. There are also concerns that we aren't always shown the cheapest or best deal, even though that's what we're searching for. Finally, some algorithms generate ads which tell you there are only a limited number of items you're interested in left. They might just be there to manipulate you.
 
So, the takeaway from this is that algorithms are here to stay, and it's wise to know they exist. Whenever you're shopping, be it online or off, make sure to shop around for the best deals. The first thing you see might not always be the best for you.


点击收听单词发音收听单词发音  

1 browse GSWye     
vi.随意翻阅,浏览;(牛、羊等)吃草
参考例句:
  • I had a browse through the books on her shelf.我浏览了一下她书架上的书。
  • It is a good idea to browse through it first.最好先通篇浏览一遍。
2 peruse HMXxT     
v.细读,精读
参考例句:
  • We perused the company's financial statements for the past five years.我们翻阅了公司过去5年来的财务报表。
  • Please peruse this report at your leisure.请在空暇时细读这篇报道。
3 aisles aisles     
n. (席位间的)通道, 侧廊
参考例句:
  • Aisles were added to the original Saxon building in the Norman period. 在诺曼时期,原来的萨克森风格的建筑物都增添了走廊。
  • They walked about the Abbey aisles, and presently sat down. 他们走到大教堂的走廊附近,并且很快就坐了下来。
4 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
5 previously bkzzzC     
adv.以前,先前(地)
参考例句:
  • The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
  • Let me digress for a moment and explain what had happened previously.让我岔开一会儿,解释原先发生了什么。
6 enticed e343c8812ee0e250a29e7b0ccd6b8a2c     
诱惑,怂恿( entice的过去式和过去分词 )
参考例句:
  • He enticed his former employer into another dice game. 他挑逗他原来的老板再赌一次掷骰子。
  • Consumers are courted, enticed, and implored by sellers of goods and services. 消费者受到商品和劳务出售者奉承,劝诱和央求。
7 intimidating WqUzKy     
vt.恐吓,威胁( intimidate的现在分词)
参考例句:
  • They were accused of intimidating people into voting for them. 他们被控胁迫选民投他们的票。
  • This kind of questioning can be very intimidating to children. 这种问话的方式可能让孩子们非常害怕。
8 sifting 6c53b58bc891cb3e1536d7f574e1996f     
n.筛,过滤v.筛( sift的现在分词 );筛滤;细查;详审
参考例句:
  • He lay on the beach, sifting the sand through his fingers. 他躺在沙滩上用手筛砂子玩。 来自《简明英汉词典》
  • I was sifting the cinders when she came in. 她进来时,我正在筛煤渣。 来自辞典例句
9 criteria vafyC     
n.标准
参考例句:
  • The main criterion is value for money.主要的标准是钱要用得划算。
  • There are strict criteria for inclusion in the competition.参赛的标准很严格。
TAG标签: online shopping algorithms
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