New Retail¹ is a term that roughly indicates a combination of the best in physical and online retail. In the words of Jack² Ma, founder³ and chairman of e-commerce behemoth Alibaba Group Holdings Ltd, New Retail is making the distinction between physical and virtual commerce obsolete⁴.

新零售的意思就是将实体店零售和网络零售的优势结合起来。用阿里巴巴创始人兼主席马云的话说，新零售就是让实体商业和虚拟商业的差别不复存在。

 

A latest example is a strategic partnership⁵ announced in February between Alibaba and Bailian Group Co Ltd, a retail conglomerate⁶ headquartered in Shanghai. Under the deal, the duo would leverage⁷ their troves of consumer data in order to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience.

新零售方式最近的一个例子就是今年2月阿里巴巴和总部在上海的大型零售企业百联集团宣布建立战略伙伴关系。按照合作协议，双方将利用消费者数据资源将线下门店、商品、物流以及支付工具整合起来，提供更好的整体消费体验。