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维密2019将关闭53家店铺
19-03-05 U.S. lingerie giant Victorias Secret announced that it is planning to close 53 stores this year, due to declining sales. 美国女性内衣巨头维多利亚的秘密宣布，由于销售额下滑，今年计划关闭53家店铺。 Its parent company L Brands said that the fourth-quar...
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CK纽约旗舰店将关闭
19-01-11 The well-known apparel maker Calvin Klein will close its flagship store on Madison Avenue in New York City this spring. 今年春天，知名服装生产商CK将关闭纽约城麦迪逊大道上的旗舰店。 The brand, a wholly owned subsidiary of PVH Corp., said in a stateme...
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恒大成世界最有价值的房地产品牌
18-09-06 Evergrande has become the worlds most valuable real estate brand with its brand value more than doubling over the last year to 16.2 billion U.S. dollars, according to the latest report published Tuesday by Brand Finance. 《金融品牌》周二公布的最新报...
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中国企业品牌价值增长迅速
18-05-30 Chinese firms are making fast progress in brand value, a report showed Tuesday. 周二的一份报告显示，中国企业的品牌价值快速增长。 A total of 14 Chinese companies have made it into the 2018 BrandZ Top 100 Most Valuable Global Brands, compared with jus...
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第一辆红旗L5被富豪曹德旺买下
18-04-24 The first customized Hongqi L5, or Red Flag, Chinas homegrown car brand, has been bought by Chinese tycoon Cao Dewang, founder and head of the worlds top auto glass manufacturer Fuyao Glass. 第一辆定制化红旗L5被富豪曹德旺买下，他是世界顶级汽车玻璃制...
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过去十年中国的品牌价值大幅上涨
18-02-13 The combined brand value of Chinese companies will rise to 911.5 billion U.S. dollars in 2018, nearly ninefold that of 10 years ago, Brand Finance said in a report. 品牌金融在一份报告中指出，2018年中国公司的综合品牌价值将上升到9115亿美元，几乎是10年...
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美国新电商平台只销售“无牌”产品
17-08-29 Brands are familiar, but often expensive. A new online retailer thinks it can offer shoppers big savings by ditching branded goods altogether. 品牌产品为顾客熟识，但往往价格也很昂贵。一家全新的在线零售商认为，他们可以通过抛弃牌子货而为顾客节省大笔开...
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新研究揭示贝克汉姆家真正的吸金能力
15-09-30 The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is. 贝克汉姆家产...
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销售额下降 麦当劳总裁唐·汤普森下台
15-01-29 McDonalds announced on Wednesday that they will replace CEO Don Thompson with Steve Easterbrook, a company veteran who has served as McDonald's chief brand officer since 2013. 麦当劳周三宣布，唐汤普森执行总裁的职位将由史蒂夫伊斯特布鲁克替代，后者自2...
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Hello Kitty将迎来40岁生日
14-08-23 As the feline turns 40 she's more powerful than ever. But how did she become a brand worth $7bn? Hello Kitty诞生40周年之际，越发风靡世界。它如何成为价值70亿美元的品牌？ After Japan, Singapore was the first to suffer an outbreak. The infection? Hello...
