101.cost cutting ：削减成本
A reactive measure taken by companies esp. in hard times, in order to save money by eliminating waste or unnecessary spending.
公司采取的应付措施，特别是在困难时期，通过减少浪费和不必要的开支来节省资金。
Companies in the 90s have been implementing¹ a lot of cost cutting in order to become more efficient and competitive.
为了提高效率和竞争力，许多公司在90年代一直在实施削减成本的各种措施。
102.cost of living ：生活费用
The average cost for the basic necessities of life
支付基本生活必需品的平均花费。
Many employees expect a yearly cost of living increase in their paychecks.
很多雇员希望其工资的生活费用部分每年都有增长。
103.creeping inflation ：轻度通货膨胀
The barely noticeable but persistent² increase in prices.
物价不断上涨，但因涨幅很小而不为人注意。
Creeping inflation continues to spread throughout the economy in the 1990s.
90年代轻度通货膨胀一直波及经济生活
104.decline ：萎缩，下降
A period of reduced business activity.
经营活动下降的时期。
College students are not happy about the decline of job opportunities waiting for them when they graduate.
大学生们对其毕业后就业机会的减少感到忧心忡忡。
105.deficit³ ：赤字
A budget imbalance in which expenditures⁴ exceed income.
支出超过收入的预算失衡
Our company ran a deficit for the first three years before we started to make any profit.
我们公司在开始赢利前的头三年中都是亏损经营。
106.deflation ：通货紧缩
A decrease in the money supply, causing a sharp fall in prices.
货币供应的减少，导致物价的急剧下降。
Consumers are always motivated by deflation.
通货紧缩往往能刺激消费者的购买欲。
107.demand ：需求
The desire and ability of consumers to purchase goods and services.
消费者购买商品和服务的能力。
Marketers and advertisers are always looking for new ways to create demand for their client’s products.
13
营销商和广告商总是在寻找新的途径以创造其客户对产品的需求。
108.depression ：萧条
A severe, extended period of decline in business activity.
商业活动严重减少并且长时间没有好转。
Many older Americans remember the great depression of the 1930s.
许多上了年纪的美国人对三十年代的大萧条仍记忆犹新。
109.deregulation ：撤消管制
A gradual removal of government control over business.
政府逐步撤消对经营活动的控制。
Most business and industries approve of deregulation from government control.
大多数公司和产业赞成政府撤消管制。
110.distribution ：商品流通
The marketing⁵ of merchandising.
商品的营销。
If a product doesn’t have good distribution, it won’t sell.
商品流通如果不畅就卖不出去。

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