商务谈判:价格拉锯战
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商务谈判:价格拉锯战

    Robert回公司呈报了Dan的提案后,老板很满意对方的采购计划,但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看他们的过招经过:

    R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.

    D: Just what are you proposing?

    R: We could take a cut(降低)on the price. But 25% would slash1 our profit margin2(毛利率)。We suggest a compromise——10%.

    D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

    R: I don't think I can change it right now. Why don't we talk again tomorrow?

    D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

    NEXT DAY

    D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

    R: I hope so, Dan. My instructions are to negotiate hard on this deal——but I'm trying very hard to reach some middle ground(互相妥协)。

    D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.

    R: Dan, I can't bring those numbers back to my office——they'll turn it down flat(断然拒绝)。

    D: Then you'll have to think of something better, Robert



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1 slash Hrsyq     
vi.大幅度削减;vt.猛砍,尖锐抨击,大幅减少;n.猛砍,斜线,长切口,衣衩
参考例句:
  • The shop plans to slash fur prices after Spring Festival.该店计划在春节之后把皮货降价。
  • Don't slash your horse in that cruel way.不要那样残忍地鞭打你的马。
2 margin 67Mzp     
n.页边空白;差额;余地,余裕;边,边缘
参考例句:
  • We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
  • The village is situated at the margin of a forest.村子位于森林的边缘。
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