14-09-20 Referrals for genetic counselling and testing for breast cancer risk more than doubled across the UK after actress Angelina Jolie announced in May last year that she tested positive for a BRCA1 gene mutation and underwent a double mastectomy. The ri...

14-07-22 A psychology professor suggests that as people take more photos, they experience less and remember fewer details about what they had taken photos of. This is what she called a photo-taking impairment effect . 一位心理学家指出，人们拍的照片越多，他们...

14-05-11 A new study suggests individuals choose a partner based upon their perception of a potential mate's attributes and upside or downside potential. 新研究表明，个人在选择伴侣时往往基于潜在另一半的个人特征及其上升潜力或下行空间。 Researchers determined...

14-03-20 White coat effect refers to the elevation of a patient's blood pressure readings caused by being in a doctor's office or clinic, or by being in the presence of a physician. 白大褂效应指病人在医生办公室、诊室或者有医务人员在场时量血压，血压都会升高的...

14-02-25 Shortly after one person in the group brings out his or her iphone, the rest follow suit, ultimately ending all conversation and eye contact. This is called iPhone effect . 一群人中的一个掏出自己的iPhone之后，很快其他人也一个个开始玩iPhone，最后所有...

14-01-16 When you see a group of girls or guys and they look hot, but when you see each person individually they are NOT. This is called cheerleader effec t. 当你看见女孩或男孩成群结对在一起时，觉得他们看起来都很辣，但单个来看的话，就没那么迷人了。这就叫作啦...

13-12-13 Driveway effect describes a special quality exhibited by a radio program that causes listeners to stay in their cars s in their driveways long after they have arrived home so they can hear the end of the program. Driveway effect（车道效应）指一档广...

13-08-09 Are you influenced by the opinions of other people -- say, in the comments sections of websites? If your answer is no, here's another question: Are you sure? A new study co-authored by an MIT professor suggests that many people are, in fact, heavily...

13-04-27 A new study, published in the latest issue of the Journal of Consumer Research, shows that an occurrence known by marketers as the ? left-digit effect drastically influences the choices that people make while buying various items. Simple experiments...

13-04-07 House money effect refers to the premise that people are more willing to take risks with money they obtained easily or unexpectedly. 赌场赢利效应指人们拿着易来之财或者意外之财时更愿意采取一些冒险的投资方式。 Investors who have experienced a gain or...