(单词翻译:单击)
The orange thread traditionally used to sew Levi Strauss blue jeans was intentionally1 selected to match the copper2 rivets3(铆钉) that doubled the durability4 of the jeans.
Levi Strauss, however, neither envisioned this particular use for copper riveting5, which the orange thread complemented6, nor the unique stitching(缝合,针脚) on the rear pockets of the jeans.
Jacob Davis, a Russian immigrant, and a tailor, who plied7 his trade in Reno, Nevada, formulated8 the idea for the riveted9 seam, an idea that would vastly extend the life of the jeans, and would revolutionize the garment industry. Alas10, due to financial constraints11, Jacob could neither afford to obtain a patent for his invention, nor to produce the new garment.
Out of necessity, Jacob approached the wholesaler12(批发商) he purchased his denim13(斜纹粗棉布) from with a proposal that he sell him the West Coast rights to the riveted blue jeans, in exchange for the required to obtain a patent for them. The wholesaler whom accepted Jacob's proposition was none other than Levi Strauss.
Levi gave Jacob a position with his Company in 1873 and, during his tenure14, Jacob ensured that the orange thread be used in all stitching on the jeans, and that the curved, formally named "arcuate," stitches adorn15 the rear pockets of the jeans.
Initially16 the fancy, unique stitching on the rear pockets of the jeans served a purpose. The rear pockets of the first Levis the Company produced were lined with cotton, and the orange stitching prevented the padding(填料) from buckling17. The Company dropped the cotton lining18 early on, but the stitching remained, and was registered as a trademark19 in 1942.
Only once did it appear as if the orange stitching on the rear pockets would become a thing of the past. The material shortage during World War II prompted Levi to contribute to the war effort by temporarily ceasing production of jeans with the trademark stitching on the rear pockets, as this was considered frivolous20(无聊的,轻佻的) and wasteful21. To avoid a break in continuity of the Levi tradition, the Company had the design hand painted on the rear pockets of each pair of jeans produced.
To this day, the copper rivets, matching orange thread, and ornate stitching on the rear pockets still adorn all Levis produced. The legend of Levi Strauss lives on, while Jacob Davis has been lost in the annals of history.
1
intentionally
![]() |
|
ad.故意地,有意地 | |
参考例句: |
|
|
2
copper
![]() |
|
n.铜;铜币;铜器;adj.铜(制)的;(紫)铜色的 | |
参考例句: |
|
|
3
rivets
![]() |
|
铆钉( rivet的名词复数 ) | |
参考例句: |
|
|
4
durability
![]() |
|
n.经久性,耐用性 | |
参考例句: |
|
|
5
riveting
![]() |
|
adj.动听的,令人着迷的,完全吸引某人注意力的;n.铆接(法) | |
参考例句: |
|
|
6
complemented
![]() |
|
有补助物的,有余格的 | |
参考例句: |
|
|
7
plied
![]() |
|
v.使用(工具)( ply的过去式和过去分词 );经常供应(食物、饮料);固定往来;经营生意 | |
参考例句: |
|
|
8
formulated
![]() |
|
v.构想出( formulate的过去式和过去分词 );规划;确切地阐述;用公式表示 | |
参考例句: |
|
|
9
riveted
![]() |
|
铆接( rivet的过去式和过去分词 ); 把…固定住; 吸引; 引起某人的注意 | |
参考例句: |
|
|
10
alas
![]() |
|
int.唉(表示悲伤、忧愁、恐惧等) | |
参考例句: |
|
|
11
constraints
![]() |
|
强制( constraint的名词复数 ); 限制; 约束 | |
参考例句: |
|
|
12
wholesaler
![]() |
|
n.批发商 | |
参考例句: |
|
|
13
denim
![]() |
|
n.斜纹棉布;斜纹棉布裤,牛仔裤 | |
参考例句: |
|
|
14
tenure
![]() |
|
n.终身职位;任期;(土地)保有权,保有期 | |
参考例句: |
|
|
15
adorn
![]() |
|
vt.使美化,装饰 | |
参考例句: |
|
|
16
initially
![]() |
|
adv.最初,开始 | |
参考例句: |
|
|
17
buckling
![]() |
|
扣住 | |
参考例句: |
|
|
18
lining
![]() |
|
n.衬里,衬料 | |
参考例句: |
|
|
19
trademark
![]() |
|
n.商标;特征;vt.注册的…商标 | |
参考例句: |
|
|
20
frivolous
![]() |
|
adj.轻薄的;轻率的 | |
参考例句: |
|
|
21
wasteful
![]() |
|
adj.(造成)浪费的,挥霍的 | |
参考例句: |
|
|