• 消费者趋于购买展台中间的商品

    12-07-17 Consumers are more likely to select products located in the horizontal(水平的) center of a display and may not make the best choices as a result, according to a new study in the Journal of Consumer Research. A close investigation of visual attenti...

  • 日本新零售模式将进军英国

    11-12-17 A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. 日本的新式零售模式将进军英国,按照这一模式,顾客可以免费拿走商品。 From tomorrow, visitors to SampleTrends central London store can tr...

  • 品牌延伸与产品文化象征

    11-09-15 Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's why a Budweiser barbecue...

  • 新西兰禁止制售大麻合成产品

    11-08-05 A 12-month ban of synthetic cannabis products has come into effect in New Zealand. 一场为期12个月的禁止使用大麻合成产品的活动已在新西兰展开。 The government says the 43 artificial cannabis products can harm health, including causing heart problems B...

  • The Definition of Price

    11-07-22 Prices determine how resources are to be used. They are also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a complex network composed of the prices of all the...

  • 美女模特并不总带来销量

    11-06-16 Having an attractive model shill(充当雇用骗子) for a product only helps influence sales in certain situations, according to a new study in the Journal of Consumer Research. It seems it all depends on the set-up for the advertising. Sometimes attra...

  • 可降解产品或对环境有害

    11-06-01 Research from North Carolina State University shows that so-called biodegradable products are likely doing more harm than good in landfills, because they are releasing a powerful greenhouse gas as they break down. Biodegradable materials, such as di...

  • 新工艺将使制造业发生革命

    10-09-02 A new smart materials process - Multiple Memory Material Technology - developed by University of Waterloo engineering researchers promises to revolutionize the manufacture of diverse(不同的) products such as medical devices, microelectromechanical...

  • 英国中等收入者偏爱超市自有品牌

    10-06-12 Admire them for their prudence - but don't tell their friends. 你可以赞赏他们会过日子,但千万别告诉他们的朋友。 Middle-income earners are the most enthusiastic(热情的,狂热的) consumers of supermarket own-brand products. Almost half (48 percent) o...

  • Oil Refining 石油冶炼

    10-04-29 An important new industry, oil refining(炼油) , grew after the Civil war. Crude oil(原油) , or petroleum(石油) - a dark, thick ooze(软泥) from the earth - had been known for hundreds of years, but little use had ever been made of it. In the...