麦当劳将启用新口号Lovin' Beats Hatin'

时间：2014-11-07 06:29:32

（单词翻译:单击）

'Lovin Beats Hatin' will be launched next year, and is a campaign aimed to spread happiness in the face of Internet hate.

明年，麦当劳将启用“Lovin' Beats Hatin'”作为新口号，并推出一个活动在网络仇恨不断的时代传播快乐。
 
According to the Wall Street Journal, the roll-out will include a spot during Super Bowl XLIX on February 1. 
 
The marketing1 ploy2 comes at a time when worldwide sales dropped by 30 per cent in the third quarter of last year.
 
The current catchphrase 'I'm Lovin' It' will still remain as a global slogan.
 
An inside source said the change is aimed 'to spread happiness in the face of Internet hate,' but the WSJ did not elaborate on what that precisely3 means.
 
Officially, the company is staying mum about the possibility.
 
'We're always working with our partners on great new creative,' said a spokesperson. 'It's highly speculative4 and premature5 to talk about Super Bowl ads and future campaigns for next year.'
 
The reported change will come during a tough time for the world's largest hamburger chain.
 
After posting yet another disappointing quarter, McDonald's CEO Don Thompson admitted last week that the company hasn't been keeping up with the times and that changes are in store for its U.S. restaurants.

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1 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 ploy FuQyE     
n.花招，手段
参考例句：
  • I think this is just a government ploy to deceive the public.我认为这只是政府欺骗公众的手段。
  • Christmas should be a time of excitement and wonder,not a cynical marketing ploy.圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。
3 precisely zlWzUb     
adv.恰好，正好，精确地，细致地
参考例句：
  • It's precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。
  • The man adjusted very precisely.那个人调得很准。
4 speculative uvjwd     
adj.思索性的，暝想性的，推理的
参考例句：
  • Much of our information is speculative.我们的许多信息是带推测性的。
  • The report is highly speculative and should be ignored.那个报道推测的成分很大，不应理会。
5 premature FPfxV     
adj.比预期时间早的；不成熟的，仓促的
参考例句：
  • It is yet premature to predict the possible outcome of the dialogue.预言这次对话可能有什么结果为时尚早。
  • The premature baby is doing well.那个早产的婴儿很健康。

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