美国大商场正在持续衰亡

 

Shopping malls are not meant to be sinister². And, yet, in 1977, George A Romero chose to film sequences of Dawn of the Dead, his cult¹ horror zombie movie, in a deserted³ mall. Shorn of life and light, the great echoing chambers⁴ of the enclosed shopping centre took on a very eerie⁵ tone indeed. Curiously⁶, Romero’s set design has much in common with photographs of the ever-increasing number of abandoned malls strewn across the United States from California to New England. There are well over a hundred of these lifeless concrete and steel behemoths sprawled⁷ beside freeways on the fringes of far-flung American suburbs.

 

Economic decline in certain areas − notably⁸ the mid-West − combined with an accelerating trend towards online shopping and new forms of urban shopping centres have pushed the once seemingly invincible⁹ and all-American shopping mall into decline. Many are thriving, and being renovated¹⁰ and extended, yet ‘ghost malls’ are fast becoming the ‘ghost towns’ of the early 21st Century, and photographers have begun to see them as fascinating, if decidedly disturbing ruins.

 

Inside, their acres of kitsch design seem even sorrier than a seaside funfair out-of-season. All that marble, those wall tiles, the broad, Hollywood-like stairs − leading nowhere today − and sorry details like a sign on a wall of the Crestwood Court mall, St Louis, reading “Rest Easy”, is both a little trashy and rather poignant¹¹.

 

All the more poignant, in fact, because the first US malls were not meant to have been sited miles from anywhere and reached only by big, air-conditioned automobiles¹² with automatic transmission and power-everything. No, Victor Gruen, the ‘father of the shopping mall’ meant them to be the core around which new settlements would cluster, with apartments, clinics, schools and, one day soon enough, all the facilities and life that go together to make thriving urban settlements.

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