索尼2015年前将一直亏损

 

The company said it expects a net loss of 50bn yen¹ ($489m) this coming financial year.

 

It also swung to a loss of 125bn yen for the 12 months to March 2014.

 

The results put pressure on chief executive Kazuo Hirai, who pledged two years ago to return its underperforming electronics business to profit.

 

The firm has been struggling to turn around its television unit, which has been losing money due to stiff competition from Asian rivals such as Samsung Electronics.

 

Three profit warnings were issued in the past year, and Sony executives are set to forfeit² their bonuses due to the weak results.

 

 

Sony's fall from grace stems from slumping³ demand for its flagship products of televisions and computers.

 

As part of its restructuring, the firm exited the PC business by selling off its Vaio brand to Japan Industrial Partners earlier this year. 

 

The company also announced 5,000 job cuts and has sold off other assets such as its US headquarters and its stake in Japanese satellite broadcaster Sky Perfect JSAT Holdings.

 

Sony chief financial officer Kenichiro Yoshida told an earnings⁴ briefing that it made sense to bow out of some businesses.

 

"In previous years the restructuring was mostly within business units and in manufacturing," he said. "This time the difference is that we are quitting businesses entirely⁵."

 

Mr Hirai has also spun⁶ off Sony's TV manufacturing business into a separate unit, focusing its production on large-screen models.

 

Sony's TV unit has lost more than 700bn yen over the past decade, according to Bloomberg.

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